March 0KM sales were the best since 2018

The figures represent an increase in 82.6% between March of this year and March of 2024, and is 90.2% higher if the first quarter of this year is measured compared to January-March last year.

But the rebound goes beyond an important leap on the first quarter of last year, which had been characterized by a drastic brake of sales after the devaluation and price increases of the vehicles that emptied the halls of the concessionaires.

This is the best quarter, in sales, since 2018: it was precisely the period prior to the devaluation of the Macri government, which began in the last days of April of that year and extended until May. That 2018 ended with just over 801,000 patented units, but with a clear contrast: in the first half of 2018, prior to devaluation, patents They touched the 500,000 unitswhile from the second semester of that year the fall began.

Now, the most relevant data of the first quarter is a greater offer of vehicles, which is not yet reflected in the list of the 10 best -selling models, which continues to show (with some variants) almost the same range that dominates the market since it began the decade.

This greater offer begins to be seen only in this last month, when the sales of internal taxes (elimination of the first scale and reduction of the second scale) again put on the buyers many models that had been practically out of the market when a “luxury” surcharge that ranged between 25% and 50% of the price to the public was applied.

“A macro that is ordered and the possibility of financing the purchase, in some cases with credit from the terminals at zero rate, They have made people understand that he is facing a good time to acquire a vehicle, and has made the decision to do so, so we are closing the best first quarter since 2018, ”said the head of Acara, Sebastián Blessed.

“When we analyze the market We also see an inertia of prices down, Especially of the medium cars that was in which the tax to the luxury goods that has been reduced, but it is also important that it moves to other segments due to the logical competence of models and prices. We understand that this trend will accompany us in the coming months which allows us to think about completing a good first semester, ”added the acara manager.

From the government they have a vision less contemplative Regarding prices: the decision to tender 50,000 electrified units without tariff, with a fob price of maximum $ 16,000 (which would show a price to the public, after taxes and commission margins, in the strip of $ 28 to $ 35 million) aims to plant a competition imported from extra zone to national or imported models from Mercosur. Especially to those of the “entrance” strip, whose values They did not go down when the government lowered internal taxes.

The list of the best -selling models of March is headed by Toyota Hilux (2,715 units), Fiat Cronos (2.598), Toyota Yaris (2.465), Peugeot 208 (2.271) y Ford Ranger (1.974). Three models of Volkswagen: Taos (1.826), Amarok (1.786) y Polo (1,705). The “Top 10” completed it Ford Territory (1,636 units) and Chevrolet Tracker (1.419).

So far this year, the best -selling models are from Stellantis: Peugeot 208 (10,528 units) and Fiat Cronos (9,929), followed by the Toyota Hilux (8.628), Volkswagen Amarok (7.571) y Ford Ranger (7.355).