The value of smartphones that are sold every year in the formal Mexican market is 142 billion pesos, however, only 12 percent of the devices are high -end, the Telecommunications Consulting The Competitive Intelligence Unit (CiU) reported.
In a report, the company referred to market effectiveness, as an indicator that measures the ability of a manufacturer to boost its income, based on the volume of units sold.
He explained that a value greater than 100 percent indicates that the brand manages to generate more income as a proportion of its units sold. Apple is the manufacturer with the greatest market effectiveness in Mexico with an indicator of 191.1 percent, which is related to a high level of user satisfaction, said The CiU.
Apple is the manufacturer that records the greatest market effectiveness in Mexico, since the average expenditure dedicated by the brand users is 277 percent higher than the general average. It is the one that has the greatest capacity to translate its sales volume, unitary in a higher income share
is mentioned in the study.
In Samsung, the level is 96 percent, while in Oppo it is 95.6 and in Huawei of 88.2 percent. Xiaomi, Honor and Vivo reach levels of 81.2, 76.1 and 75.4 percent, respectively. In Motorola, Alcatel and Zte is 72.4, 54.9 and 43.3 percent in each case.
Samsung is the second manufacturer with the greatest market effectiveness as a result of its transverse approach in a growing offer of high ranges and premium equipment. Oppo is located in third place with a growth of 3.6 percentage points in 2024 (compared to 2023) by increasing its availability of high -end devices.
According to the study, Samsung leads the Mexican market with a 27.2 percent share of the total units sold and although in recent years it has focused on a strategy to increase its market share in high range and premium, the largest number of displaced equipment is average range, so that in terms of income, its participation is 26.1 percent.
The CiU commented that Motorola participates with 20.9 percent of the units sold and a mid -and -a -half -end approach has allowed him to position himself in Mexico as the second most important manufacturer, but in income matters it only reaches to obtain a proportion of 15.1 percent of the total.
Huawei, on the other hand, has 6.7 percent market share in terms of units and 5.9 percent of income, while Oppo and Xiaomi, with 7 and 7.7 percent in units, achieve 6.7 and 6.2 percent in income, respectively, both by having a mid -range approach.
As for honor, The CiU reported that it records a 2.9 percent participation in units and 2.7 percent in income.