From Barbie to Hot Wheels, 80-year-old Mattel continues to play with time

These are Christmas must-haves. Like every year, Barbie’s dream house* and the Hot Wheels garage will take place at the foot of the tree. Classics from Mattel, which also includes the Uno card game, boxes of Mega Bloks, small Matchbox cars, Fisher-Price educational toys, fantastic Monster High figurines, Masters of the Universe warriors and even Polly Pocket sets.

“Iconic brands that stand the test of time,” summarizes Anne Besson, general manager of Mattel France, pointing out the challenge of this longevity, as the American group celebrates its 80th anniversary this year. The challenge is to make each universe last, to succeed in making them resonate across generations, by following trends and innovating. »