“We’re working on it”: the “Unloved” wolf plush toy from the Intermarché ad soon on sale

Many of them asked for the stuffed animal. Intermarché plans to do so. Thierry Cotillard, president of the Les Mousquetaires group, announced in the “RTL Midi” program broadcast on Friday December 12 the production of a soft toy bearing the image of the wolf from its Christmas advertising.

“We are working on it and we hope that it will also be a little French because that is really the trademark,” he explains to Amandine Bégot’s microphone, adding that he wants it “as quickly as possible”. “If it’s not this year we’ll be a little disappointed, but at least there will be a surprise under the trees next year.”

The news delighted Internet users, many of whom commented on the announcement on social networks. “Frankly, it’s excellent news”, “we want the stuffed animal. This ad is great!, “my 3 year old granddaughter would also like to have the wolf”, “too bad it’s not already available”, we can read in the comments.

The animated film following an unloved wolf who becomes vegetarian to make friends has accumulated millions of views since its release on December 6. “The goal was to convey emotion,” Théophile Dufresne, co-founder of Illogic Studios and co-director of the film, explained to us in an article retracing the manufacturing secrets. And the mission is perfectly successful.

“We are overwhelmed by the scale of the phenomenon which is global, to the point that Japanese and American YouTubers are taking over the film,” says Thierry Cotillard. The Intermarché ad has already been viewed more than 150 million times around the world in less than a week and has caused a jump in the number of audio streams of Claude François’ song “Le malaime”.