A French multi company leaves and two Brazilian brands and a Chinese one arrive

Along these lines, the French technology company Atos Group left the region, selling its subsidiaries in Argentina, Brazil, Chile, Colombia, Uruguay and Peru, where 2,800 people worked. The buyer in this case was the Brazilian Semantix, born in 2010, which will make a regional leap.

No company admits that withdrawing from a market is a defeat and they present it, as in the case of Atos, as a “transformation plan (called ‘Genesis’), aimed at returning the group to sustainable growth and greater profitability by refocusing on core geographies and assets.” In truth, the company was going through financial problemshad to restructure its debt and the banks and creditors became the main shareholders.

Argentina will become the first country in which Brazilian Lubrax lubricants will be produced locally. The brand belongs to the V firmibra Energya company that is now independent, but before its privatization It belonged to the giant Petrobras (it was called BR Distribuidora and managed the service stations). The company created a special business unit to grow the lubricant line, which has 50 years of experience.

Although it had had some presence in the countries of the region through export, now Vibra wants to expand in a more organized way, according to the Brazilian newspaper. Valor. It has already opened an office in Argentina, has a local team and renewed its distribution network. Currently, it has 1% of the market and They have already hired a factory to produce Lubrax in the country under its guidelines. A few years ago they had signed an agreement with RefiPampa.

Stellarthe company that owns Fiat, Peugeot, Citroën and Jeepamong others, will add a new brand to its offer in Argentina. It has two features that have been dominating the latest releases: It is Chinese and will sell electrified cars.

It is about leap motor, which was founded in 2015 in the city of Hangzhou and passed into the hands of Stellantis in 2023. It has a presence in Europe and in 2025 it reached Latin American countries, such as Brazil and Chile, and will begin to be sold in the middle of the year. Stellantis is going to show its of models (C10 and B10, two sport utility vehicles) this summer at their stands on the coast.

Stellantis will take advantage of the tariff-free quota set by the government for hybrid cars. It already has 1,900 units assigned to market starting this year.