It’s Pizza day: in Italy 10 million families make it at home

The Italian passion for pizza is such that over ten million families they prepare it at home. In recent years, interest in versions made with has increased special flours o quality ingredientsstarting from agricultural specialties a km zerogiving space to creativity. A survey reveals this Coldiretti-Ixè released on the occasion of World Pizza Day which is celebrated on January 17th with dedicated initiatives in all the markets of Friendly Campaign.

In Rome, in the Circus Maximus market, workshops have been organized to make dough with ancient grain flour to take home and season as desired, perhaps with typical seasonal products. The peasant chefs have prepared a symbolic pizza of the territory with Caciofiore di Columella cheese, Romanesco broccoli and Rosciola oil. Caciofiore and Broccolo are two Friendly Campagna Seals, products saved from extinction thanks to the work of custodian farmers.

The trend of homemade pizza

The homemade pizza ride the wave of preferences for versions gourmet artigianalwith consumers attentive to refined tastes and quality raw materials. Flours from are typical ancient grainscombined with the use of quality products, perhaps a Designation of origin oa km zerostarting with strictly tricolor tomato and mozzarella.

The Italian pizzareceived the UNESCO recognition dedicated to the art of Neapolitan pizza chefs but it is also one of the symbols of Italian cuisinealso registered among the World Heritage Sites. Icon of Made in Italy known throughout the world, generates a record global turnover beyond 160 billion euros according to Vpa Research data.

Consumption in Italy and around the world

In Italy the sector is worth more 15 billion euroscon 2.7 billion pizzas baked in total every year. Born in Naples, the passion for this product has spread worldwide, with the United States in the head of consumed per head (13 kg per year), followed in Europe by Italians who lead with 7.8 kg per year. Behind them are the Spanish (4.3 kg), the French and Germans (4.2 kg), the British (4 kg), the Belgians (3.8 kg), the Portuguese (3.6 kg) and the Austrians (3.3 kg) who close the ranking.