The popular British clothing and accessories chain, which recently opened its first store in Kuwait and plans to open three stores in Dubai, is set to enter the Israeli market.
According to ITV Channel 12, three Israeli holdings are now fighting for the Primark franchise – Electra Tsricha, Gottex and Max Stock.
As of January 2026, Primark operates more than 470 branches in 18 countries, and plans to increase this number to 530 by the end of this year.