By 2050, one in three French people will be over 60, according to INSEE*, leading to an estimated 55% increase in demand for personal services. This demographic shift is propelling the longevity economy into a phase of rapid growth: 130 billion euros expected in 2030, up to 250 billion by 2050**. A dynamic driven by a widely shared aspiration, since nine out of ten French people want to age at home***.
For Patrice Lassalle-Bareilles, president of IdealCO and director of the Personal Services Show (20,000 positions to be filled in 2025 on site) and the Silver Economy Expo, the issue now goes beyond just the medico-social field: “It is first and foremost a subject of organizing services to the population. »