While the debate around Food prices don’t tear it down, he demands ÖVP farmers’ association now an end to high discounts on basic foods.
bargain prices The accusation is that milk and dairy products in particular are increasingly being turned into lure goods in the supermarket. There is a real rule Price warit says in a release. In a current promotion by a local discounter, long-life milk is currently being offered for 0.85 euros per liter. Thanks to 2+1 promotions, butter only costs around 0.99 euros per 250 gram pack.
Discount campaigns would devalue Austrian food
The high discounts would be the future of the Milk production endanger in Austria. “Especially when it comes to basic foodstuffs, enticing offers at bargain prices always devalue the top quality that our farmers deliver every day. Anyone who wants quality from Austria, short distances and high standards must accept that food has value,” emphasizes Farmers’ Association President Georg Strasser.
Instead, milk and butter would become tools to increase customer frequency in the branches. Retail chains would try about that Own brands to gain market share. Origin, quality and recognized seals – such as this AMA seal of approval – would be pushed into the background if the only thing that counted was “picking the cheapest product”.
It Price pressure would trade along the chain to the domestic ones farmers pass on, criticizes Strasser. “One thing has to be clear: In the end, someone pays for these actions. It’s rarely that person Handel.”
1+1 free promotions are particularly criticized
Particularly Multipack promotionssuch as “1+1-Free”, annoy the President of the Farmers’ Association. They would entice consumers to buy more than they need. The result is food that is often thrown away. On average, edible food worth 800 euros per household would end up in the trash every year.
The Farmers’ Association is currently running a campaign to advocate for a fair share of the added value for family farms. Because “local Groceries “It doesn’t come for free,” concludes Strasser.
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