Rental market at its limit: “100 inquiries per apartment per day”

Rental apartments can be due to the large demand very quickly, things are different Condominiums out of. The Transaction time has increased from about three to six to nine months, until one condominium found a buyer.

Bestellerprinzip & No-Show-Rate

From the broker’s point of view, the so-called No-Show-Rate, i.e. the cases in which interested parties sign up for one Viewing appointment turn off, but then don’t appear. “This takes place regularly, once or twice a week,” says Philipp Sulek. The Feethe broker Earning when brokering rental properties is through this Buyer principlewhich was introduced in 2023, has become less. The experts put the losses at around a third.

On the occasion of the Immy broker award, which was presented this week, the Professional association looked at how the brokerage companies are doing. The conclusion: For the first time there is a negative development, i.e. a decreasing number brokerage companies. One reason may be that for some people it is no longer profitable to look after rental properties.

It is important to the trade association to make the performance of the companies visible. Immy project developer Dietmar Hofbauer says: “The Immy is not a beauty contest, it’s about quality.” With the help of Mystery-Shopping The quality is determined based on various criteria such as punctualityquick Response timesn, document quality and customer care after completion are assessed. The winners are often those with the best Practice performance. However, the focus is not on awarding the companies, but rather on the fact that the companies know how well or poorly they are doing.

“Every participating company receives one Feedback discussion“, explains Hofbauer. This is how brokers can use one Checklist see how they compare. Hofbauer speaks of painful feedback when things don’t work out. The quality of the companies has become so good in recent years that it is difficult to say who Gold and who Silber be. This year, 191 companies were tested, 20 of which received awards.