“Celio Women”: the ready-to-wear brand launches its first women’s brand

Celio, a historically masculine French brand, is becoming a mixed brand with the official launch of a women’s offering “Celio Women”, the group announced in a press release on Monday. Founded in 1978, the French company already had a foothold in women’s fashion via the “be camaïeu” clothing line, launched in 2024 after the acquisition two years earlier of the Camaïeu brand.

Celio says it is “a continuation of the success of the women’s offering launched under the be camaïeu brand”, which currently represents 30% of turnover in the stores concerned. This “unified and readable” brand will initially be deployed in 27 points of sale in France, including 19 mixed stores, specifies Celio.

449 million euros in turnover

By the end of 2026, Celio wants to open a total of 30 mixed stores and increase this figure to more than 100 by 2030. The group currently has 517 stores worldwide, including 289 in France. Celio ranks as the second main player in men’s ready-to-wear in France behind Intersport and ahead of Jules/Brice, according to the latest Worldpanel by Numerator barometer.

The group has a turnover of 449 million euros and a net profit of 56 million euros in 2025 in France. The turnover is 680 million at the global level, an increase of 8 to 9%, indicates Celio.