“We are putting an end to their model”: understand everything about the “historic agreement” decided by Europe against Shein and Temu

Discussions had been going on for months at the summit of the European Union (EU). They resulted in a “historic agreement”, in the words of Dutch MEP Dirk Gotink, around customs reform. Its declared objective: to curb the “exponential” flow of small e-commerce parcels, coming from countries outside the EU, with a series of measures which will gradually come into force by 2028 – with the creation of a European customs authority, based in Lille (North). In the viewfinder: Asian platforms such as Shein, Temu, AliExpress, and their collections of clothing, jewelry, decorative objects and furniture at knockdown prices which are sweeping across Europe.