On the way to a sale or another move? Playtica examines strategic alternatives

According to the company, the board of directors established a special committee consisting only of independent directors, which will carry out a comprehensive examination of the strategic options in Playtica’s portfolio and examine options to increase value for the shareholders. For the purpose of the move, Morgan Stanley Bank was hired as a financial advisor to the committee.

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Usually, when a company reports examining strategic alternatives, it means that it is open to mergers and acquisitions – whether to purchase the entire company (including turning it into a private company), to sell parts or activities in it, to bring in a controlling owner or strategic investor or any move of this type. Playtica’s report states that there is no certainty that the process will lead to any strategic transaction, and that the company does not plan to update on developments in the process (unless the board of directors confirms that further disclosure is required).

Playtica, under the management of founder Robert Antokol, trades at a value of just over a billion dollars. The company was issued in early 2021 at a value of 11.1 billion dollars, and its share price has since fallen by almost 90%.

Fired 15% of its employees

Last January, Playtica reported laying off 15% of its employees in order to “invest in the future and continue to lead in the very competitive environment of the mobile game market.” Antokol said at the time that “if we do not make the necessary adjustments in the cost structure, we will compromise our ability to invest in the company’s growth and future”, and noted that Playtica will invest in games with the highest growth potential.

Playtica develops games for mobile, including casino and casual games, and over the years it has made several rounds of layoffs. This is a profitable company that never pays a dividend, but has difficulty showing consistent growth. In 2025, the company recorded revenues of approximately $2.76 billion, a growth of 8.1% compared to 2024, and its adjusted net profit decreased by 10% to approximately $198 million (EBITDA amounted to approximately $753 million, almost unchanged compared to the previous year).

According to the “Wall Street Journal”, 13 analysts cover the Playtica stock. Most of them (9) are neutral, and the rest are positive.