US fashion chain Abercrombie & Fitch is coming to Austria

To date, the group is represented in Austria with five Hollister brand stores. For Abercrombie & Fitch, an area is being built in Wien wanted – preferably in Top layers like Mariahilfer Straße or in the city center. The desired size is between 400 and 600 square meters. At the same time, Hollister is looking for several locations.

Recovery in retail is a long time coming

While the US retailer is pursuing its growth plans, the hoped-for recovery is failing retail waiting for you. According to data from the Austrian Statistics In February, retail sales fell by 0.3 percent in real terms compared to the previous year; in nominal terms there was an increase of 0.9 percent. Real growth was already weak in January – while costs continued to rise. In the Non-Food-Handel Sales in February fell both in nominal terms (minus 0.2 percent) and when adjusted for inflation (minus 0.9 percent).

This means that Austria is “among the bottom of the list when it comes to economic sentiment,” complains the managing director of trade association Rainer Will. Overall, the decline in sales for retailers in the euro zone in February was 0.2 percent, according to the European statistics office Eurostat announced on Wednesday in Luxembourg. Economists had expected a decline of this magnitude.