Food group Vivatis increases sales to 1.43 billion euros

The company is proud of the high level in a press release Equity ratio of 42 percent and the “consistent investment policy”. Last year, more than 40 million euros flowed into technology, growth and innovation. The result would show that Vivatis is on the right track with its “clear strategic direction,” says the CEO Gerald Hackl. This creates the basis for “further expanding the position as Austria’s leading food company,” it goes on to say.

Focus on international growth

The company wants to continue to focus on international growth in the future. In the area of Community catering (e.g. in schools) they want to grow, especially in Germany. Those too Maresi Group invest in international presence. In addition, the frozen and finished products segment is to be expanded in German-speaking countries. In the long term, we plan Foreign share in total sales “from the current 20 percent towards 30 percent”.

Despite the positive result, the company points to the “challenging general conditions” in 2025. In addition to ongoing “food bashing,” there would also be new requirements – such as measures against Shrinkflation – puts a strain on the industry. The additional burden weakens it competitiveness Austrian food producer. “It is already becoming increasingly difficult for companies that produce in Austria to place their products on the domestic market compared to foreign suppliers,” it says.