Greeneration, the modern vertical farm in Dubai, has revealed the signing of strategic partnerships with a number of the most famous chefs and restaurants in Dubai, to advance the hospitality sector and dining experiences provided by the UAE. The company is keen to adopt the latest agricultural technologies locally to produce its crops, according to the highest standards of sustainability and reduce its environmental footprint, to ensure meeting the growing demand for fresh products in Dubai.
The farm continues its commitment to providing fresh, high-quality, ready-to-eat products, without the use of pesticides, by relying on advanced vertical farming methods at the sector level. The company’s portfolio includes more than 70 varieties of rare crops, including edible flowers and leafy plants such as shiso, acacia, watercress and marigolds, and the most popular microgreens such as pea shoots, basil, mustard plants and watercress, all of which can be custom produced to meet the needs of… Customers.
Roman Ulyanov, founder of Greneration, said: “We constantly strive to produce rare, high-quality crops locally, ensuring sustainability and improving dining and hospitality experiences.”
He added: “Our products are admired by chefs, due to their rarity, high quality, and our commitment to producing them locally, according to sustainable standards.”
The company’s hydroponic farming techniques, within its local vertical farms, contribute to reducing significant amounts of carbon emissions, while reducing water consumption by about 98% compared to traditional farming methods. This methodology allows restaurants and hotels to achieve their sustainability goals, by reducing their environmental footprint and enhancing their contribution to creating environmentally friendly systems.
The fresh crops from this farm support more than 20 clients from the most famous restaurants and hotel establishments in the country, and work with these establishments to enrich the dining scene in Dubai, and provide delicious dishes full of the finest fresh ingredients and rich in flavours.