Music|Selena Gomez is known as a singer and actress, but the real cornerstones of her influence are social media and cosmetics.
Hollywood the careers of child and teenage stars usually come to a screeching halt by their 30th birthday, but With Selena Gomez the opposite has happened: at the age of 32, he is on the rise.
Gomez has been successful as a singer and actress, but today she is also a cosmetics mogul and billionaire.
News agency Bloomberg published its estimate of Gomez’s net worth at $1.3 billion in September. Her cosmetics company Rare Beauty is clearly her most profitable venture.
Gomez at an event for her Rare Beauty brand in Santa Monica in 2022.
According to Bloomberg, 81.4 percent of Gomez’s net worth consists of ownership of Rare Beauty. The company only launched its first products four years ago, but the make-up products sold online and in Sephora stores have been an instant hit.
Magazine Time named Rare Beauty the most influential company of 2024.
Rare Beauty’s philosophy is that make-up should feel good and not hide the wearer’s unique features. The brand’s most popular products are liquid blushes, which are Bloomberg’s including more than three million copies sold.
Gomez played the child of a wizarding family in the Disney Channel series Wizards of Waverly Place. A picture from the 2009 movie of the series, next to co-stars Jake T. Austin (left) and David Henrie (right).
Gomez has made a new territorial conquest in a short time, which has become a huge success. However, the success is hardly based on his music and acting career, but on his personal brand.
Gomez was born in Texas, USA in 1992 and started her career as a child actress. His breakthrough came as a teenager in a Disney comedy series Old Waverly Placenwhich aired between 2007 and 2012.
Gomez performed at the We Day youth event in Inglewood, California in 2016.
Following the traditional Disney career path, he acted in teen movies and began releasing pop music under a Disney-owned record label. Gomez first appeared in the band Selena Gomez & the Scene, whose biggest hit was a techno-pop song released in 2011 Love You like a Love Song.
The following year, Gomez moved on to a solo career, during which she has released three albums. In 2020, he released his latest album Rarewhose single Lose You To Love Me became his most famous songs.
Gomez appeared in The Dead Don’t Die with Luka Sabbat (L) and Austin Butler (R).
After her Disney career and in addition to music, Gomez also continued to act, but in the field of movies, she did not achieve particular popularity. He appeared in supporting roles in films, among others Spring Breakers (2012) and The Dead Don’t Die (2019) and by Woody Allen in an ill-fated romantic comedy A Rainy Day in New York (2019).
The making of the film was timed in the middle of the Me Too movement that arose from sexual harassment in the industry, which brought to the surface again the accusations against the director Allen from years ago.
The film’s stars received public criticism for working with Allen. People magazine according to the scandal, Gomez donated money to Time’s Up, an organization that helps victims of sexual harassment. Other movie stars did the same.
Although Gomez is best known for her music, she has admitted that acting is her primary passion. Music was initially more of a hobby for him, and he may release one more album, he said in January In an interview with the Smartless podcast.
Later, he backtracked a bit on his comment for Rolling Stone magazinebut still said he wanted to focus on acting for the time being.
“I love movies and television. I haven’t been able to do everything I want with them yet.”
Gomez greeted fans at the premiere of the Emilia Pérez film at the Toronto Film Festival in September.
Gomez co-stars with Steve Martin (center) and Martin Short (right) in Only Murders in the Building.
Gomez has done her most prestigious roles only recently: in 2021, a streaming series mixing murder mystery and comedy began Only Murders in the Buildingin which Gomez shares the lead role with the comedy villains by Steve Martin and Martin Shortin with.
The fourth season of the series, which is shown on the Disney+ service in Finland, is currently underway. The series has garnered praise from the public and critics, and Gomez has received Emmy and Golden Globe nominations for her role.
In the summer, Gomez was awarded at the Cannes Film Festival as part of Emilia Perez -musical’s performer guard. The award for best actress was jointly awarded to the four main stars of the film. Jacques Audiardin the film he directed also won the Jury Prize at Cannes.
Gomez attended a 2023 fundraiser for the Rare Impact Fund she founded.
For the cosmetics business Gomez followed Rihanna’s and Kylie Jenner’s in the footsteps of similar stars. Numerous public figures have launched their own cosmetic brands in recent years with varying degrees of success.
Rare Beauty’s products have been marketed as approachable: they are mid-priced, easy to use, and come in fascinatingly shaped packages.
In addition, Rare Beauty has a philanthropic charm: part of the company’s profits go to the Rare Impact Fund, founded by Gomez, which supports mental health work.
The connection is natural and believable, because Gomez has been open about her own mental health problems. He has said that he struggles with anxiety, depression and bipolar disorder.
Despite his mental health and other adversities, he is exposed, for example, in his documentary film My Mind & Me (2022).
Gomez has also spoken about the negative effects of publicity on his well-being and has sometimes left Instagram, for example, by slamming doors. However, this has not shaken her popularity: with 424 million followers, Gomez is the most followed woman on Instagram and the third most followed person on the entire image service among football stars Cristiano Ronaldo and Lionel Messin after.
Like Gomez, her makeup is also popular on social media: Tiktok is especially buzzing with tutorial videos praising Rare Beauty’s products. Gomez herself presents and uses her products with social media videos, which brings personality and a sense of presence to the brand.
Gomez has not made a fuss about her new billionaire status, which suits her approachable image.
When Entertainment Tonight -channel’s reporter asks him about it in a recent video, the superstar is visibly troubled.
“I am very grateful. I think it’s vulgar to talk about money, but I give credit to the people who buy [Rare Beautyn] products,” Gomez replies.
“They have made this dream come true possible, so I am really taken and happy.”