A real sociological experience on Diversity and Inclusion signed by Fujifilm Europe, an innovative and complex project that goes beyond the editorial path. The central idea is an extended vision of the freedom of thought and expression of the uniqueness of each person. Fujifilm explores how the stories of people from different cultures and backgrounds can influence collective understanding of crucial issues such as equity and valuing differences.
The project aims to create a global platform to gather experiences and encourage deep reflection, touching on fundamental aspects of awareness and understanding. A physical and virtual space where individual contributions can evolve and generate concrete changes in society and the business world, stimulating a dialogue that enriches the collective vision.
Women4Inclusion represents the natural evolution of Women4Women, Fujifilm’s corporate editorial project which, in addition to the female perspective within the company, gives voice to women from different personal and professional contexts, expanding the dialogue beyond the boundaries of the multinational. With Women4Inclusion, the project expands further to include topics related to inclusion and diversity, giving voice to women and men who promote this culture on a global scale.
It is precisely in the month of October, Global Diversity Awareness Month, that Fujifilm presents Women4Inclusion, a journey through 29 stories from all over the world, from Brazil to Japan, from the United States to Europe. This collection of stories comes to life through photographs taken by Valentina Tamborra, internationally renowned photojournalist and Fujifilm Ambassador, and by the Cultura Creative agency, which has been celebrating diversity for years.
Within the 191 pages, each story becomes a piece of a broader collective research, aimed at understanding how diversity can enrich not only people, but also the organizations and communities in which they live.
“Implementing diversity, equity and inclusion within a company is no easy task. It requires cultural change, breaking down entrenched habits and challenging distorted perspectives. It requires ongoing commitment and ongoing action to improve the representation and experiences of marginalized groups.” – Says Luana Porfido, European Head of Corporate Communication and ESG Management FUJIFILM Europe GmbH. – “Although organizations may face obstacles along this path, promoting a more inclusive and diverse workforce and society is essential for progress.”
The diverse voices within Fujifilm come together through the various contributions featured in Women4Inclusion.
Andreas Hahn, Product Compliance Coordinator and Environment, Quality and Regulatory Corporate Division (EQR) of the European ESG Department in Germany, tells how he draws inspiration from Generation Z who fight for a freer and more inclusive world: “Silence is no longer an option . We are the change!”. Tatjana Nielsen, Program Quality Manager FUJIFILM Diosynth Biotechnologies in Denmark, is a 54-year-old woman who constantly strives to grow, both personally and professionally. Throughout his career he has decided to commit himself to “making a difference”, especially when faced with increasingly complex corporate projects. She tells how, during a process of restructuring the organizational chart, she managed not to leave any collaborator behind and to be a present and motivating support for everyone.
In Poland, four talented photographers Dorota Kaszuba, Karolina Jonderko, Silvia Pogoda and Ewa Meissner launched the “Women4Women” photography workshops, dedicated to women, to share skills, experiences and promote gender diversity in the artistic community.
Fujifilm has decided to start a path for inclusion and diversity that has its roots in the corporate purpose: “Giving our world more smiles” through responsible and sustainable innovations looking forward, not only from a technological point of view, but also from a human one, contributing to a positive impact on society. By promoting a diverse and inclusive work environment, the company creates a space where each individual can contribute to the best of their abilities, bringing new ideas and perspectives that enrich the organization as a whole.
Among the external contributions to Women4Inclusion, Marina Marinetti, Co-Director of the Economy magazine, stands out, who, together with her colleagues, created the Herconomy project. Twice a year the magazine transforms to give a voice to women and promote companies that integrate inclusion and gender equality into their business models. Fujifilm believed in this initiative right from the start, participating in multiple editions and describing the efforts, initiatives and progress achieved.
Not only that, Prof. Dr. Mark Oette has been head of the Internal Medicine department at the Augustinerinnen Hospital in Cologne since 2008. In 2020 he founded a non-profit organization that provides basic medical care to people who do not have a adequate access to the standard healthcare system. CAYA stands for “Come As You Are,” because everyone is welcome, with no restrictions on access. “Our commitment is based on the fact that in Germany several categories of people receive non-existent or insufficient medical care. This applies, for example, to people who are homeless, without health insurance, without a defined residency status, refugees and others who cannot establish continuity of care in the healthcare system.”
And again Francesca Sforza, journalist of the newspaper La Stampa and responsible for the literary insert Tuttolibri and the Sunday newspaper Specchio, highlights how the advent of the Internet represents “the first great experience of collective inclusion of the global masses” which led to a radical change in people’s lives and the strengthening of the concepts of inclusion, diversity and equality.