Gen Z, hopecore viral trend with 2 billion views: what it’s about

With beyond 2 billion views and 200 million likes on TikTok The hopecore trend is going crazy on social media. A viral hashtag to celebrate life in all its forms from the biggest things to the smallest ones, short flashes of color to remember that in this journey not all is lost and hope and beauty persist. A trend in stark contrast to that of doomscrolling, the conscious search for negative news and events, “awarded” as word of the year in 2020 according to the Oxford Dictionary and a neologism officially included in the Merriam-Webster dictionaries starting from the same year. Videos can be anything from a couple kissing at their wedding to actor Hugh Jackman hugging an enthusiastic fan to a series of images with a short text overlay, usually “Be Kind.” , “Be Happy”, “Life is beautiful”.

The ballad plays in the background “Evergreen”
di Richy Mitch & the Coal Minersa folk rock band from Colorado or “Viva la Vida” by Coldplay. The user known by the pseudonym “hopecorez” publishes only this type of content and alone boasts almost 800 thousand followers and 122 million likes. And it is Gen Z who make up the majority of users to whom this type of content is addressed. A generation that has gone through numerous difficulties in just a few years, such as the Covid pandemic, widespread generational anxiety and a continuous fight against depression. In the last 3 years, mental disorders have increased by 28%, according to S

The ballad plays in the background “Evergreen”
di Richy Mitch & the Coal Minersa folk rock band from Colorado or “Viva la Vida” by Coldplay. The user known by the pseudonym “hopecorez” publishes only this type of content and alone boasts almost 800 thousand followers and 122 million likes. And it is Gen Z who make up the majority of users to whom this type of content is addressed. A generation that has gone through numerous difficulties in just a few years, such as the Covid pandemic, widespread generational anxiety and a continuous fight against depression. In the last 3 years, mental disorders have increased by 28%, according to the Italian Society of Psychiatry.

Excessive use of social media has desensitized zoomers to the world around them, and hopecore can also be seen as a form of rebellion against the negativity present in everyday life. Hope can be used as a coping mechanism, allowing you to focus on the positive when everything seems to be going wrong. A mentality opposite to the inaction associated with situations of apathy and depression, which allows you to survive and thrive despite everything. Hopecore is about motivational content for everyday life, tailor-made for a Gen Z trying to emerge in the modern world. A feeling of rebellion made of hope and humanity that appears to be continually growing on social media.