At Maxxi the awards ceremony for Imagine, the under 35 art competition promoted by the Mag group

The sculpture “Vortice di Eccellenza” by the artist Federica Zianni (born in 1993, specialized in Sculpture at the Academy of Fine Arts in Brera), winner of the first edition of “Immagina”, a free competition under 35 promoted by the Mag Group, a historic insurance broker chaired by the Cavaliere del Lavoro Pierluca Impronta, with a profound specialization achieved in the world of Art as a strategic partner for artists, collectors, galleries and cultural institutions.

Proclaimed the winner in July and completed after four months of work, the work project – a sculpture in jesmonite and iron – was assessed as the best representation of MAG’s five identity values: Italianity, Style, Courage, Culture and International Vision , starting from the iconic square, the Group’s identifying graphic line.

A first edition that had a significant success, with over fifty proposals received and the desire to encourage new interpretations: “This initiative intends to show the company’s attention and sensitivity towards visual languages ​​and art worlds and reflects a concrete commitment to promoting culture and supporting emerging creativity. A path that we want to continue to follow towards new expressions of our values, new possible universes”, declares President Impronta.

Creativity and aesthetics, a combination of materials and shapes and attention to detail convey a message of universal excellence: “The predominant square shape symbolizes the solidity and structure of the company while the vortex in the center represents the complexity of its activities and its extension global” says Federica Zianni who, on this occasion, will be rewarded with a sum of money and a scholarship for enrollment in a master’s degree. During the ceremony nine other young artists will receive a plaque for their works deemed worthy.

The projects presented, of a pictorial, sculptural and photographic-digital nature, were examined by a scientific committee chaired by the President of the Pierluca Impronta Group and composed of Cecilia Casorati (Art Critic and Director of the Academy of Fine Arts in Rome); Milo Goj (Art Historian and Professor of Visual Semiotics at the Academy of Fine Arts in Milan); Daniela Piscitelli (Architect, Graphic Designer and Professor of Industrial Design at the Luigi Vanvitelli University of Caserta); Sergio Risaliti (Director of the Museo Novecento in Florence); Antonio Valentino (President of the Young Collectors Association) and Alessandro Vitiello (Journalist and Gallery Owner), favoring criteria linked to technical and executive quality, originality and the communicative power of ideas.

For the occasion, a catalog was created full of images and summaries of the production phases of the winning work which, following the award ceremony at the MAXXI, will be permanently placed in the MAG Group headquarters in Rome, as an identifying symbol of the company.