Stunning holograms, hits galore: why “ABBA Voyage”, the tribute show, triumphs in London

The ABBA arena is at the foot of the “Pudding Mill Lane” station, with a first shop at the foot of the escalator. In case you forgot your “Dancing Queen” badge or your “ABBA voyage” cap. This show, which has already exceeded two million spectators since the premiere in May 2022, promises us a dream: relive a concert by the most powerful pop group of all time – eight albums between 1973 and 1981, a ninth in 2021 , 400 million sales – as if we had seen it fifty years ago… And for the illusion to be perfect, the investment in creation was colossal, of the order of 160 million euros. We have to make it profitable.

By Editor

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