“We are in a space that an icon of Italian art like Maxxi has dedicated to another Italian icon, Nutella. We are really happy to be able to offer the many Nutella fans this truly exciting space, on the 60th anniversary of Nutella, which was a year that saw the launch of ice cream, plant-based spreadable cream, croissants, muffins and donuts , therefore a special year and Nutella deserved this exhibition”. Fabrizio Gavelli, CEO of Ferrero Commerciale Italia, said this on the sidelines of the press preview relating to the ‘joyn! A journey into the world of Nutella for its 60 years’, held at Maxxi – National Museum of 21st Century Arts.
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