Nordic fashion and Marimekko are praised on the BBC

Britain’s public radio In the BBC story Scandinavian fashion style and especially the Finnish Marimekko are praised.

“People love the Scandinavian style, because you don’t have to change yourself to implement it”, says Laird Borrelli-PerssonVogue’s longtime editor-in-chief and fashion historian based in New York and Stockholm.

“You could say that Scandi girl style is the new French girl style,” Borrelli-Persson continues.

According to Borrelli-Persson, Scandi style includes dressing in layers, and the style does not require an Hermès bag or diets.

“People who love clothes find this idea really liberating.”

Harvard professor and PhD in sociology Martha Beckin According to Nordic style, winter and darkness are behind it.

“In Sweden and Norway, women get about six hours of sunlight in the winter. That’s it! So they use fashion to combat the feelings of depression and powerlessness that cold and dark days can bring.”

BBC:n according to “emphasizing joyful colors and patterns has long been the ethos of Marimekko, the 72-year-old Finnish fashion brand”.

“Marimekko was first sold in Italy in the 1950s, and Jackie Kennedy brought it to the United States in 1960,” the BBC story reads.

According to the BBC, today you can see Marimekko, for example Single lifefamiliar from the series and movies by Sarah Jessica Parker on And Just Like That in the series. According to the BBC, the actor, who is also known as a fashion icon, would also be a fan of Marimekko in real life.

In the story it is said that for those who are not inclined to play with bright colors, bold prints can bring energy to dark times.

“Whether it’s Marimekko’s flower-patterned jeans from Helsinki or Acne Studios’ candy-colored plaid scarves from Stockholm,” BBC describes.

“The way Nordic designers use layering to give the eye something complex and exciting is really meaningful,” says Dr. Beck.

She says that choosing cheerful prints and colors is a way to “become a small light” to the big world through clothes, and that cheerful clothing design can also be a kind of “community building”.

BBC:n Nordic style has also been learned for the upcoming London Fashion Weeks.

This month, London Fashion Week announced that all brands must comply with the requirements of sustainable development at the fashion event. They include, for example, emphasizing low-emission materials and banning disposable props in shows.

According to the BBC, the idea comes from Copenhagen Fashion Weeks, where all brands participating in the event are required to prove that fashion weeks “are not just landfill gatherings”.