Sports content and drama hits brought Netflix to subscriber and stock price records

Streaming company In the last quarter of 2024, Netflix gained almost 19 million new subscribers, bringing its total number of subscribers to over 300 million.

With Wednesday’s results announcement, Netflix’s share price rose 15 percent to the highest level in the company’s history, reports news agency Reuters. In connection with the results announcement, Netflix also announced an increase in subscription prices in the United States, Canada, Portugal and Argentina.

Netflix told the most popular programs of the quarter Squid Game -the second season of the series, which is becoming the most watched season of Netflix’s self-produced series of all time, as well as Carry-On-film, which became one of the service’s ten most watched films.

Netflix’s software extension to sports content also played a significant role, because Jake Paulin and Mike Tyson’s boxing match in mid-November brought a historic number of new subscribers to Netflix and was the most streamed sports event of all time. Likewise, the two American football games shown on Christmas Day were the most streamed NFL games of all time, according to Netflix in the letter to its shareholders.

Reuters the interviewed analysts estimate that Netflix will continue to acquire streaming rights for sports events. However, it will probably continue to focus on individual matches instead of entire match series, because special cases like the Paul and Tyson match attract advertisers, and on the other hand, the rights to match series can be really expensive, an analyst interviewed by Reuters Dan Coatsworth says.

Netflix’s CEO responsibility is divided between two people. The New York Timesin according to one of them, Ted Sarandontold investors on Tuesday that the company is not pursuing broadcast rights for entire sports seasons.