Basel.com announced on Wednesday its new collaboration agreement with the Excelentia Foundation, one of the main institutions dedicated to the promotion of classical music in the most prestigious enclosures in the country, such as the National Music Auditorium in Madrid, the Royal Theater or the Palau of Catalan music.
This alliance, as both entities point out, allows the box office.com to expand its offer and reach a new audience of classical music, a segment so far less exploited on its platform. The Excelentia Foundation is recognized for its work in the programming of classical music concerts, soundtracks and masterpieces performed by international renowned orchestras.
With this agreement, box office users can easily access these events in top -level enclosures and with an agile, transparent and effective purchase service.
On the other hand, for the Excelentia Foundation, the Alliance opens new doors to publicize its activities to a broader and more diverse audience, connecting with the more than 23 million users that every year use box office.com to plan their leisure time .
“Our collaboration with Excelentia Foundation reflects our vision of making culture accessible in all its forms. We want any classical music lover to find at the box office.com its entrance door,” said the box office CEO.com, David Fraga,
For his part, the President of the Excelentia Foundation, Javier Martí, has assured that collaboration will allow them to bring classical music to a broader audience. “We want to reach those people who still do not attend these types of concerts, but they will surely enjoy the incomparable experience of listening to this extraordinary music played live by our orchestras,” he said.