In Sweden, Jesus is becoming the most popular “influenza” for young people – this is how the phenomenon is reflected in Finland

Young men, in particular, are looking for spiritual content from social media.

Year 2025 The most popular influencer could be Jesus, written by the Swedish Broadcasting Company SVTin the December story.

The interpretation is based on Sweden’s latest Youth Barometer. According to the survey, Jesus is becoming a trendy among 15-24 year olds this year. 17,447 Swedish youth responded to the survey.

The statistics of the Swedish Church confirm the interpretation. In 2024, a record number of people registered in the Swedish Evangelical Lutheran Church since the 1970s. According to the IPSOS Research Institute, there has been growth, especially in the Z generation, that is, in 1997 or younger.

According to researchers in the Swedish Youth Barometer, young people talk about Jesus, not religion. Young people rely on an authoritarian person and wish for guidance, the researcher Johanna Göransson says to SVT.

“Our theory is that the phenomenon follows the personal logic of social media. Young people are used to listening to certain people. It seems that they deal with religion in the same way. ”

In Finland has been talked about in recent years about the proliferation of religion in young men and the popularity of pendant schools from growth.

However, the proliferation of Christian religion is not the experience of all young people, points out the Finnish Youth Barometer Researcher and Docent Tomi Kiilakoski. So far, there are no signs in Finland that young people would fan Jesus in Somme.

However, there are previously religious young people. Less than a quarter of Finnish young people consider themselves somewhat religious.

Religious practice emphasizes the use of social media.

Spiritual According to Kiilakoski, some of the content has been studied in Finland. He cannot name what the Christian content consumed by young people is exactly.

In the keywords Christianity, God and Jesus Tiktok proposes, among other things, screenshots of the Bible verses and people’s personal stories of their beliefs.

One video expresses the opinion that the cross -piece should not be used if there is no Christian. There will also be a very ordinary everyday documentary videos that spend “quality time with God”.

Finnish artists seem to favor English tags in their videos, such as #jesusloves and #christiantok. There are over one million videos under the #christiantok tag, which consists of Christian and Tiktok’s words.

In addition to individuals, Tiktok has a Tiktok account in the Church and City magazine, as well as a number of tiking pastors. Perhaps the most popular of the church’s Tiktok accounts is Paul’s parishthat has nearly 20,000 followers. The account publishes sketches that distribute, among other things, Christian strikers and criticize sins.

Spiritual The content is suitable for a lifestyle where your own religion is implemented when you have a good time, says Kiilakoski. The world on the screen is also often more fascinating than the service of the home church.

In the last year in a survey It turned out that young men in particular are looking for spiritual content from social media.

45 % of believers aged 18-29 said they were following spiritual content and thus experiencing a link. The proportion of women of the same age was 26 %.

Youth researcher Kiilakoski considers the result interesting.

“Young men are clearly looking for keys to mental growth from Finland.”

Repair 17.1. 11:33 pm: The Bible talks about verses, not verses.

By Editor

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