Snow White realizes the worst start for a Disney remake at the North American box office

First, but at what price? The remake in real views of Snow White occupied the head of the North American box office for its first operating weekend with 43 million dollars in revenue, according to estimates published on Sunday by the specialized firm Exhibitor Relations. A first place far from being synonymous with success for this controversial adaptation of the tale of the Grimm brothers, which records the lowest start in history for a remake from Disney in the United States.

With overall production estimated at 250 million dollars, Snow White hoped to reach the 100 million dollars mark in box office revenue at the end of its release weekend. Marc Webb’s film, also director of The Amazing Spider-Manfinally did worse than the 2019 version of Dumbo With this disappointing outing at $ 45 million in revenue. And above all, much worse than the previous remakes of the Mickey studios. The little mermaid, The Jungle Book, Aladin, Beauty and the beast et The Lion King have indeed exceeded the course of $ 100 million in revenue after their first weekend of projection.

Disney hopes for a “slow and regular” ascent

Disney hopes, however, that its adaptation taken from its first great classic will benefit, like Mufasaan ascent “Slow and regular”. The prequel of Lion kingreleased last December, started with $ 35 million in revenue before reaching $ 252 million in revenue in the United States and the $ 716 million in the world. Among specialists, this first box office failure does not sign the end of Snow White. “This is a gentle start compared to the historic Disney standard. Success will depend on the ability of the film to work well for a few months, as recently did Mufasa. Disney knows how to support her films and it’s a good corridor ”declared to Variety David A. Gross, Director of the Franchisere cinema consulting company.

 

« Success will depend on the ability of the film to work well for a few months, as recently did Mufasa »

David A. Gross, Director of the Franchisere cinema consulting company.

The expert adds that Snow White is also “A gold mine in terms of merchandising, and intellectual property will find its place in one way or another in theme parks”. Note that the film attracted a majority of women who represented 70 % of spectators this weekend in the United States.

“Too smooth and too pasteurized”

In France, the feature film has unanimously disappointed. At Figaro , Our cinema critic Olivier Delcroix deplored a just film ” AVERAGE “, “Too smooth and too pasteurized” who is “Glad to revisit a timeless masterpiece without audacity”. On the side of our colleagues from Parisian , He was described as « fake movie »due to the poor quality of sets and clothes. Snow white “Should be ignored in theaters by purists, conservatives, small people, supporters of Palestine and those of Israel: it is still people … Especially if we add all those who love good films”joked the French daily. 20 Minutes Also had fun pointing the many flaws in the film. “Not only is the result of intense ugliness but the quality of animation is so pie that that of the Disney classic keeps all its magic when we compare the two films”, writes one of their journalists.

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Acerbic criticisms of the French press have pleased this story of revisited princess. But we cannot forget that our international colleagues, such as the Guardian who described this Snow White of « terrible », were not outdone. The film was also not spared from controversies. First, that concerning the main actress, Rachel Zagler, of a Colombian mother and a Polish father, who suffered a lined with racist connotation on the part of the American conservatives, because she was not “Quite white”, according to them, To embody the heroine of the tale of 1937. But that’s not all. The seven dwarfs, ousted from the title at first, then reproduced by computer rather than played by human actors, will finally have provoked the ire of Dwarf actors of Hollywood, put in the shooting by Disney.

The rest of the North American box office:

• The Insider ($ 4.4 million)
• Captain America : Brave New World ($ 4.1 million)
• Mickey 17 ($ 3.9 million)
• Novocaine ($ 3.8 million)
• The Alto Knights ($ 3.2 million)
• Daffy and Porky save the world ($ 1.8 million)
• The Monkey ($ 1.5 million)
• Dog Man ($ 1.5 million)
• The Last Supper ($ 1.3 million)