Literature|Professor of Literature Kai Mikkonen from the University of Helsinki does not see the good things about Spotify’s expansion to the audiobook side.
The abstract is made by artificial intelligence and checked by man.
Spotify expands its audiobook activities to the Nordic countries with artificial intelligence.
Professor Kai Mikkonen, University of Helsinki, does not see the good points in Spotify’s expansion efforts for audiobook production.
According to Mikkonen, the listening experience produced by artificial intelligence is so far unbelievable and impersonal.
Spotify strives to maximize cost -effectiveness in the audiobook market, which is concerned about writers.
Music Spotify, which dominates the streaming market, has already released short stories in addition to music and podcasts in some countries. Their topic has so far focused on sci -fi and romance.
Spotify recruit Now the publishing manager for the audiobook market growth team in Stockholm. According to the recruitment announcement, the company’s goal is to extend the audiobook market to the Nordic countries next.
Helsinki Professor of General Literature at the University I guess Mikkonen sees Spotify’s expansion efforts for the popular audiobook market for brisk criticism.
“In Spotify’s case, it is interesting to try different things, such as how human contribution could be reduced in the production of audiobooks. But of course this is clearly robbery,” Mikkonen says.
Mikkonen Listen to audiobooks themselves, for example, on commuting and when driving. He has not yet become familiar with the artificial intelligence used by Spotify. However, he has listened to the books on YouTube, for example.
“After all, the listening experience produced by artificial intelligence is quite creepy,” he says.
Although artificial intelligence resembles a confusing amount of human voice, Mikkonen says it is difficult to get personal things, those who make the listening experience fascinating.
“The audiobook listeners want the reader’s voice to be personal that it belongs to a person. When I listen to a listener that I like, it adds value to the experience,” Mikkonen says.
His own experiences of reading artificial intelligence are unbelievable. For example, the weighting or rhetorical break used by artificial intelligence has sounded very clumsy.
Mikkonen Still, it is curious about how Spotify intends to take advantage of artificial intelligence. He recalls that the potential of artificial intelligence is rapidly evolving. He estimates that Spotify wants to work without saving and effectively. Audiobooks have been a success in part of the world, including in Finland.
“In Finland and other Nordic countries, audiobooks have gained a big market share in a short time. Spotify will surely want it to join it. I believe that the company also wants to maximize cost -effectiveness.
“All of these are the factors that Spotify could enter the audiobook market at the lowest cost,” says Mikkonen.
Spotify’s expansion enthusiasm for audiobooks is not understandably delighted by writers. According to Mikkonen, audiobooks do increase the sales of the works and increase the awareness of the writers, but few writers get to the hourly wages when writing.
Author Kari Haakana wrote about the subject last week on his blog.
According to both Haakana and Mikkonen, Spotify has a tough effort to rush to the market and take over not only text production but also to spread them. Haakana writes that the short stories also listen to “bots”.
“The works written by machines and reads by machines that machines listen to. The circle has finally closed,” Haakana writes.