Radar Spain the Spotify program in support of emerging talent through which more than 40 artists have already passed such as Quevedo, Saiko, Paula Koops, Morad, Judeline, Belén Aguilera o Luis Cortésit’s five years old. An anniversary that the platform has celebrated at the Eslava Theater in Madrid, where it has presented to the new generation of Radar España 2025 formed by Juliet, Barry B, Vera GRV, y LUSILLON In an event that culminated in the live music of artists.
An appointment, The first special concert organized by Radar España for fans In the country, which also joined other artists who have been part of Radar Spain and related their experience after passing through the program. It’s about shegothe rock band formed by Maite, Raquel and Charlotte, and Luis Cortéswhose music is a perfect mixture between flamenco, soul and R&B. Both are among the most discovered radar artists through the playlist ‘Radar Spain’.
“We are proud to be able to celebrate the fifth anniversary of Radar Spain and observe its footprint in local talent and its impulse to the new generations of young artists“, says Melanie Parejo, Head of Music for the South and Eastern Europe of Spotify that highlights that since its launch this initiative has” accompanied emerging artists, helping them to enhance their career. ”
“But our commitment goes far beyond its passage through the program. We continue to accompany you throughout all stages of your careerstrengthening its connection with their fans and new audiences to take their music to new horizons, “says Parejo.” Seeing how some of the first Radar Spain artists today lead the success lists is the best proof of this. At the same time, This initiative is also a commitment to listeners, bringing them artists who could become their next favorites“He concludes.
Radar España 2025: The new generation of artists
This year Radar Spain has a total of five artists from the emerging scene as Julieta, The Catalan pop artist baptized by her followers as “The Catalan Dream” (“The Catalan dream”), has established itself as one of the most projection voices thanks to its merger of electronics, pop and urban and some letters that connect with the new generation.
From Aranda de Duero arrives Barry B, Who started his career more than a decade in local bands, combines the avant -garde with more traditional influences. In addition, he has composed for artists such as Amaia and collaborated with bands like Carolina during.
The Almeria Be GRV It stands out as one of the most promising voices of Spanish urban music, protruding for their unique and delicacy style in the lyrics of their songs. While killed, From Seville, like the musical tastes of Gen Z, it has a very broad record, from acoustic pop to reggaeton through the bachata.
The 2025 radar edition is completed with LUSILLON, The Madrid whose music shines for her soft cadences, irresistible choruses and letters loaded with emotion. In 2023 Lusillon won the Mad Cool Talent contest over 1,500 participating artists.
Through Radar SpainSpotify will announce to its listeners the history and essence of these artists inside and outside the platform. AND It does so through its channels, playlists and social networks, as well as with the creation of exclusive and original content. It also offers a personalized marketing plan for each artist.
5 years of radar Spain
And on the occasion of the 5th anniversary of Radar Spain, Spotify has taken the opportunity to reveal some of the figures and milestones achieved by its emerging talent support program. Since its launch in 2020, More than 40 artists have been part of the initiative, consolidating as a key platform for the discovery and growth of local talent.
Quevedo, Morad, Saiko, Beny Jr. y zzoilo They are the names that lead the list of artists of radar Spain most listened to to date, while Marta Santos, Belén Aguilera, Judeline, Samuraï y The onion They dominate the list of women’s artists with the highest number of listeners.
The program has also become an entrance door for the new generations of artists, with 64% of them that were less than 25 years at the time of incorporation to Radar Spain, according to the data provided by the streaming platform.
Emerging and Joint Talent
Similarly, the program is equitable: 52% are women artists and 48% men. The impact of the program on the artists’ career is remarkable, thanks to editorial support that drives their growth. Throughout these five years, radar artists have been added more than 10,700 times to different platform playlists. And at least 300,000 listeners have discovered radar artists through the playlist ‘Radar Spain’that is, first heard by a listener in Spotify.
In terms of growth, one year after its incorporation into the program, reproductions through Spotify editorial lists They increase by more than 270%. In addition, the listening of their songs increase almost 70% on average globally on the platform, and the listeners more than 90% in the same period of time.
Quevedo, for example, was the most listened to national artist in Spain in 2022 and reached seventh place in the global song ranking of that year with ‘Quevedo: Bzrp Music Sessions, Vol. 52’your collaboration with Bizarrap. Years later, in 2024, Spain led the ranking of European radar artists in the world, with Quevedo at the head. And that same year, Saiko became the most listened to national artist in Spain.
In the same way, among the radar Spain artists who have achieved great milestones are Judelinewho was Equal’s ambassador last July and became the first Spanish artist to record a single spotify. In addition, in September 2023 he participated in the Equal Fest with artists such as Nathy Peluso y Lola Indigoand recently appeared on Times Square coinciding with the launch of his album ‘Bodhiria’.
Meanwhile, Marta Santos He launched his first single independently in 2022 and was quickly added to Spotify playlists. In September of that year he appeared on the cover of ‘Flamenco Pop’ and, in 2023, was announced as an artist Radar Spain. That same year he appeared on Times Square and Rolling Stone, closing the year as the cover of the list of ‘The best of 2023 of flamenco pop’consolidating as one of the referents of the genre.