There is an invisible thread that combines business and culture, and which occasionally becomes visible in concrete gestures. This is the case of Pwc Italia who, after the success of “Siggesi Dalla Torre – Picasso”, strengthens his collaboration with the Pinacoteca di Brera with a new project of great symbolic value: the restoration of the Cenacolo di Pieter Paul Rubens, one of the jewels of the Milanese collection.
A commitment that goes beyond simple sponsorship: it is a true declaration of love for art and for social responsibility, an integral part of the “Pwc for culture” project, which aims to enhance the Italian artistic heritage making it accessible, alive, shared.
A restoration that becomes experience
Not a work hidden behind the panels of a construction site, but a work that breathes, which tells herself as she is treated. The restoration of the Lenament of Rubens will take place “on sight”, right inside the Pinacoteca, allowing visitors to follow the meticulous work of the experts step by step. A rare opportunity: to see art as he regenerates, while he returns to light, while the hands of the restorers bring back to life those details that time had veiled. An experience that brings the public closer to the soul of the work, to its history, and to the silent but extraordinary work of those who keep our visual memory.
The work behind the scenes (but not too much)
The restoration will be led by Andrea Carini, head of the Brera laboratory, together with a multidisciplinary team made up of restorers, art historians and scientists. A job made of attention, patience and technology. It starts with an in -depth study phase, thanks to diagnostic tools that reveal what the eye does not see: the preparatory drawings, the rethinking of the artist, the layers hidden under the surface. Then comes the time for cleaning, to remove what time has deposited and that obscures the original vision. Finally, the pictorial retouching, in the points where the color has been lost, with compatible and reversible materials. A meticulous work that requires skills, sensitivity and respect for the work and for its history.
The value of a gesture
The CEO of Pwc Italia, Giovanni Andrea Toselli, clearly expressed the spirit that animates this project: “contributing to the recovery of parts of our immense cultural heritage is the basis of the ‘Pwc for culture’ project. Continue the collaboration path with the Pinacoteca di Brera supporting the restoration of such an important work therefore makes us particularly proud. from which we draw value “. With over 9,000 professionals in Italy, PWC continues to demonstrate that the world of business can also and must play an active role in the protection of cultural heritage, speaking to the new generations and building bridges between past and future.
Brera, beating heart of culture
Angelo Crespi, general manager of the Pinacoteca di Brera and the Braidense Pinacoteca echo echo: “I am really happy with the collaboration with Pwc. I thank the president Andrea Toselli who was the first, among our stakeholders, to sign the pact for Brera by committing to support the strategic lines. The support to our transparent restoration laboratory and the restoration of a masterpiece of Rubens demonstrates Further the commitment of the PWC cultural project that has introduced the values of social responsibility towards the artistic artistic heritage. In a historical moment in which culture needs care, vision and solid alliances, this initiative shows that working together – public and private, art and business – is not only possible, but necessary. Because every work of art that returns to shine is a gift that we make to ourselves. And to our future.