Fashion|“I’ve been lucky in who I’ve been able to work with,” says Heikki Kaski about his rapidly developing fashion photography career.
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Finnish photographer Heikki Kaski has photographed the new Loafer Bag campaign of the JW Anderson fashion house.
The models for the campaign are singer Melanie Chisholm aka Sporty Spice and actor John Malkovich.
In a short time, Kaski has shot for big fashion houses such as Loewe, Prada and Dior.
World in the fashion media, the new Loafer Bag campaign of the British fashion house JW Anderson, whose face is the singer, has been prominently highlighted in recent days Melanie Chisholm – i.e. Sporty Spice of the Spice Girls, Mel C – as well as an actor John Malkovich.
“My group chat was on fire this morning,” beamed, for example Brooke Bobb Harper’s Bazaar – magazine on the publication date of Chisholm’s pictures, October 28. Vogue fashion magazine on the same day, the British version published an interview with Chisholm about the campaign.
The campaign the cinematographer is Finnish Heikki Kaski (b. 1987). He answers the phone from the French countryside and says that he became a fashion photographer by accident.
“I’ve only been doing this for two and a half years. Before that I did all kinds of art work, photography, paintings… I’ve done everything. For many years I did framing, book design, graphic design. Some music too.”
He himself has not particularly applied to fashion circles.
“Some may have seen some of my pictures in magazines, which are half art and half fashion – as everything is these days!”
Actor John Malkovich’s fashion photos were released a few days before Melanie Chisholm’s. Benjamin Bruno was the stylist for both photos.
Helmets previously lived in Los Angeles for a few years, where he says he made important contacts.
“I’ve been lucky in who I’ve been able to work with,” he says of his fashion photography work.
In a short time, he has been able to shoot for big fashion houses, such as Loewe, Prada and Dior. In addition to professional models, the singer of the band Oasis has also appeared in front of Kaske’s camera Liam Gallagher and a rapper Trickswho have both appeared as models for Stone Island.
Fashion houses are undoubtedly interested in Kaske’s background as an art photographer, although he himself feels that photographing art and fashion are completely different worlds.
“On the art side, I’m interested in processes. In fashion shoots, I organically try to understand what could be an interesting approach, what kind of atmosphere would work. In fashion, of course, we want a lot of things from pictures that are not only related to photography. But we work with art directors and others and try to find an approach that would somehow fresh.”
by JW Anderson in the filming, the brand’s founder has been the artistic director Jonathan Andersonwith whom Kaski has worked for other fashion brands as well – this was Loewe’s creative director for a long time and moved from there to Dior.
Melanie Chisholm rose to prominence in the 1990s as a member of the Spice Girls.
Earlier this year, Heikki Kaski photographed JW Anderson’s Resort 2026 collection, and now the campaign built around the Loafer Bag collection, with Mel C and John Malkovich as faces. Both are used to being in front of the camera, although they are not exactly professional models.
“Both of them were very nice. Our idea was that it wouldn’t be super-produced, the description and the impression we were trying to make. It was that kind of time crazy!” Kaski says.
“There’s not a lot of time to get to know each other, but they both seemed nice and cooperative.”
John Malkovich has had a long career as an actor.