260,000 BTS fans expected in Seoul for the return of the phenomenal K-pop group

After four years of military service, the South Korean boy band will return to the stage on March 21.

A phenomenon. K-pop star group BTS is making its comeback in Seoul on March 21 with a free one-hour concert in Seoul. Marking the return to the stage of RM, Jin, Jimin, V, Suga, Jung Kook and j-hope, after their four-year military service. The announcement of the concert caused a real global earthquake for K-pop fans.

The concert will be rebroadcast on the Netflix streaming platform in 190 countries. Although the event is free, you still had to reserve your place online. In just a few minutes, 15,000 tickets disappeared as soon as they went on sale on February 23. At peak attendance, more than 100,000 people were counted at the venue and South Korean authorities expect 260,000 fans to attempt to attend the event. For the occasion, the South Korean group has planned to launch the release of its new record Arirang. Their latest album Proofreleased in 2022, had achieved the best sales of the year in South Korea.

K-pop, a global phenomenon that is struggling to convince in France

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K-pop stars never act in half measures, they will embark on a huge world tour of 79 dates in 34 cities starting April 9. No K-pop group has ever held such a large number of concerts in a row.

A true global phenomenon, BTS is the most listened to K-pop group on Spotify. They were also the first group in this musical genre to top the Billboard 200 and Billboard Artist 100 charts in the United States. The South Korean boy band is boosting the tourism, hospitality and retail sectors of the cities it visits. According to Hotels.com, searches for resorts in Paris increased by some 600% in the days following the first advertisements for BTS concerts at the Stade de France on July 17 and 18. That’s the K-pop effect.

By Editor

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