The international model has become the new face of the Israeli lingerie brand FEMINA and will pocket an indescribable salary. Her predecessors in office were Adi Himelbloy, Ruslana Rodina, Yarden Harel and Bar Zomer.
The lingerie brand FEMINA chose Bar Refaeli, the most successful Israeli model of all time, as the brand’s new face. Both parties recently signed a contract when it comes to no less than two years of work in which Rafaeli will serve as the main presenter.
Yesterday on Refaeli’s Instagram page, a small teaser for the campaign came up: pictures of bras. And this morning the shapely Rafaeli put on a selfie with a classic black set made of a competitor to her body. “Proud and excited to be part of the FEMINA family,” she wrote. “At 36 with three kids – I feel like a woman really. Congratulations to my husband who has no Instagram, and on his birthday I share a picture of me in lingerie with you.”
And now for the interesting part: her predecessors in the face role of the brand are none other than Adi Himelbloy, Ruslana Rodina, Yarden Harel and Bar Zomer, and Refaeli, as mentioned one of the most successful models and who has long since added the title “businesswoman”, is expected to earn a seven-figure contract. Of two years.