How Ford Reclaimed a Symbol of Detroit’s Decay

Detroit, located in the state of Michigan in the USA, once known as the beating heart of the American automotive industry, had seen its glory fade over the past few decades.

Beginning in the 1960s, the arrival of Japanese cars, pressure from unions, racial tension, and ineffective city administrations contributed to a sharp decline in the American city.

However, the recent Ford-led revitalization of Michigan Central Station may be symbolizing the hopeful rebirth of the so-called “Motor City.”

Michigan Central Station, opened in 1914, was once an important train station, but had become an icon of Detroit’s decadence. Closed since 1988, the station was often featured in photographs of urban ruins, which emphasized the city’s abandoned situation. For years, the imposing building remained empty, leaving only a nostalgic reminder of the golden times that the “Motor City” once experienced.

Detroit faced significant challenges in its economic situation, especially in the last decades of the 20th century. During that period, fierce competition generated by the arrival of Japanese vehicle manufacturers and the inflexible demands of unions, as well as high taxes and restrictions from local public authorities , created an unsustainable production environment for the American automobile industry that gave life to the city.

Amid this scenario, several factories chose to leave Detroit in search of reinventing themselves in other locations – with less bureaucracy and less expenses.

After years of struggling, in 2013, Detroit became the largest American city to declare municipal bankruptcy, highlighting once and for all the extreme financial challenges facing the city.

Ford, however, saw opportunity where others saw only desolation. In 2018, the company acquired Michigan Central Station for $90 million, with an ambitious plan: restore and revitalize the entire site, with the goal of driving ways to bring Detroit back to life.

The monumental project designed by the company involved the renovation of the station and its surroundings, transforming the entire area into a major center of technological and community innovation. Ford invested nearly $1 billion in this idea, which brought new meaning to one of Detroit’s most iconic buildings.

According to the American company, over the last six years, more than 3,000 qualified workers have dedicated their effort, creativity and more than 1.7 million hours to restore the station. The meticulous renovation included everything from recovering small architectural details to restoring handmade Corinthian columns.

The renovated station will no longer receive trains — something that can still be discussed in the future — however, it will house offices, restaurants, shops and even a hotel, also anchoring an innovation district focused on mobility and transportation, the company said.

A comeback?

As Ford mentioned, the station’s revitalization effort is part of a broader movement to reclaim Detroit. Since bankruptcy, the city appears to have begun to turn around, achieving an economic resurgence, with investments in basic infrastructure, such as sidewalk repairs, public lighting, regular garbage collection and demolition of abandoned structures that were used by vandals and drug addicts.

The recovery of the local automotive industry played a crucial role in this movement. According to information from CNNDetroit’s so-called “big three” — Ford, General Motors and Chrysler, the latter currently controlled by Stellantis — have undergone significant reinvention, once again becoming important job creators in the city.

The increased demand from these companies for proximity to production bases has also resulted in the reuse of some old industrial facilities, which has contributed to urban regeneration.

Recent economic indicators show promising signs for Detroit, as CNN. The unemployment rate in the city’s metropolitan region was 3.8% in April, slightly below the national average of 3.9%. For the first time in decades, Detroit also “smiled” with a population increase, which could signal a gradual recovery for the city that was once one of the most populous in the USA.

Crime, however, is still a concern, although 2023 data shows a significant reduction in shootings, carjackings and homicides compared to the previous year.

According to Detroit Police statistics, released earlier this year, in 2023 there was a 15% reduction in shootings and a 33% reduction in carjackings compared to the previous year. The total number of homicides in the year was 252, a decrease of 18% compared to 2022 and the lowest number recorded since 1966, when 232 homicides were recorded. Such indicators brought a “breath of hope” to the city.

Ford hopes the renovated station, in its “vibrant urban setting,” will become a community and family gathering place, as it will feature retail stores, restaurants, event space and even a hotel.

“The Michigan season means a lot to all of us. In many ways, this building tells the story of our city,” says Bill Ford, great-grandson of Henry Ford and current executive chairman of Ford.

“This station was our Ellis Island — a place where dreamers looking for new jobs and new opportunities set foot in Detroit for the first time. But once the last train left, it became a place where hope was gone. In 2018, I decided it was time to change that, reimagining this season as a place of possibility again,” she states.

“I wanted Michigan Station to be beautifully restored, but also reimagined for so much more,” continues Bill Ford, adding that “this will be a place for the community to enjoy and a destination for visitors from all over.” We will have restaurants, music, art and great shopping. And the innovation that will happen here, with startups and companies large and small, will help ensure that Detroit preserves its title as the Motor City for generations to come.”

Ford states that “the station will bring Detroit’s broader community together to collaborate and test ideas in one place, strengthening Central Michigan’s long-standing commitments to growing the local mobility ecosystem, engaging new voices and promoting greater participation and community development. This includes a dedicated youth programs floor in the station tower, which provides more than 2,000 square feet of flexible space to house local and national organizations focused on growing the next generation.”

The station was reopened on the 7th, with the presence of more than 20 thousand people. The place was the stage for a show with artists from the city and people were able to see the results of the revitalization up close.

“This was a day Detroiters had been waiting for 40 years, and it was worth the wait,” said Mayor Mike Duggan of the Democratic Party at the building’s rededication.

“Thanks to Bill Ford’s vision and our incredibly talented Detroit artists, our city celebrated a special day that will forever be remembered, and people watching from across the country saw yet another example of Detroit’s talent and continued revitalization.” Duggan.

By Editor

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