Sangiuliano: “Italian museums have grown in terms of the quality of their offerings”

“This App represents a further step towards modernization and digitalization, which is among the objectives that the European Union has entrusted to us”. This is how the Minister of Culture, Gennaro Sangiuliano, presented this morning, at the Mic, the Musei Italiani app, the official and free application of the National Museum System. Officially presented exactly one year after its activation – it was launched on July 3, 2023 with only the Pantheon museum – the app represents a modern and digital system for purchasing tickets, which allows you to have real-time information on the history of museums, exhibitions, collections, events and opening hours of museum institutions, and to obtain updated information for the disabled.

“In recent years, Italian museums have grown enormously in terms of the quality of their offerings,” Sangiuliano explained. “They already had an intrinsic value, of course, but we have combined the quality of their offerings with their historical value, because a museum must also be accessible. Alongside protection, we must therefore add enhancement.” And the data shows that the system pays off: in 2023, both visitors and revenues increased almost exponentially. The growing trend shows, in fact, in the Mic data, that 2023 closed with almost 314 million euros in revenue and almost 58 million visitors, or +22.68% compared to 2022.