US presidential election|Vice President Kamala Harris has seized on the meme material made of her and is rebranding herself.
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Kamala Harris’s campaign has renewed its online presence.
Kamala Harris memes inspired by Charli XCX’s Brat album have gained popularity.
Harris’ supporters have produced videos linking his speeches to songs from the album.
Brat branding attracts younger voters and brings much-needed energy to the Democrats, the media write.
Democrats the vice president of the United States seeking the presidential nomination Kamala Harris has revamped its campaign’s online presence by embracing a social media trend inspired by a pop star Charli XCX:n from the one published in June Bratfrom the album.
Message service X and Tiktok users started campaigning with memes for Harris even before the president Joe Biden withdrawal from the elections, says ABC News.
This happened especially after Biden caused a stir with his performance described as catastrophic in the election debate in June.
Shortly after Biden on Sunday announced that he was leaving presidential race and supporting her vice president, Charli XCX showed her support for Harris in X by posting the caption “Kamala IS brat”.
Next, the official X account of the Biden campaign was changed to the Harris campaign and the cover photo of the profile to “brat green”. It says in the picture “kamala hq”, Kamala’s head office.
Charli XCX told the BBC On the Sidetracked podcast the word brat representing a person who might have “a pack of cigarettes, a Bic lighter and a strapless white top without a bra”.
“Just like that girl who is a bit messy, likes to party and maybe says stupid things sometimes,” the singer said.
Some pop critics have viewed the brat concept as a rejection of the ideals associated with femininity, replacing them with more hedonistic and rebellious attitudes.
Charli XCX:n Bratalbum and its characteristic lime green cover has been widely featured in the media. It has been used by social media users, brands, influencers as well as news publications.
Now the wheels of the meme world are turning and Harris supporters produce videos that connect Brat-album excerpts for Harris’ speech.
Make a meme video among the most popular are excerpts from what Harris went viral about the “coconut palm speech”. The video was originally posted on July 3 and has garnered over 3.6 million views on X.
“My mother used to say to us: ‘I don’t know what’s wrong with you young people. Think you just fell out of a coconut tree? You live in the context of everything that has come before you’.”
The clip first became public after the Republican National Committee posted it on its X account.
Singer Charli XCX in March in California.
Another fan meme has Harris laughing and dancing to Charli XCX 360– while the song is playing. The video shows the phrase “I’m so Kamala” whenever “I’m so Julia” is sung in the song.
Kamala HQ:n The X account has also started republishing memes about Harris. This is believed to appeal to younger voters who now, thanks in part to Charli XCX, see Harris as a “cool” alternative.
The memes surrounding Harris’ campaign could breathe new hope and energy into the presidential race, writes ABC News.