Anonymous people who became stars in a few days, a flame that goes out, the voice of Denis Brogniart… On Sunday evening, some viewers were able to check their remote control. But no, it was not TF 1 and the start of the new season of “Koh-Lanta” but indeed the closing ceremony of the Olympic Games on France 2.
Official announcer of the Stade de France, present in the enclosures of the venue in Saint-Denis (Seine-Saint-Denis) during the athletics events, the famous 57-year-old presenter was clearly recognizable giving some instructions to the athletes, in front of the 17.14 million people present in front of the post.
However, no change is planned. Denis Brogniart will also be on the front page of the new season of “Koh-Lanta” from Tuesday, August 20, while waiting for “Ninja Warrior” next summer. If the man was heard on another channel, it comes from the Paris 2024 organizing committee.
“I did it at the request of the Committee and out of passion for Olympism”
“I have nothing to say about it. I don’t want to talk about it because it’s a very personal thing,” the media man, who notably carried the flame in Beaune (Côte-d’Or), simply replied. “It’s outside of my work. I did it at the request of the Committee and out of passion for the Olympics.”
Justification also put forward by a public service executive, recalling that this choice is that of the organizers. On the side of his main employer, no problem: the channel was aware that the presenter had every right to be one of the voices of the Games.
In their contracts with TF 1, the faces of the channel have an exclusivity clause with the Group and its channels. In this context, it is impossible for him to go and host “Fort Boyard” on La Deux or “L’amour est dans le pré” on M6. But that does not prevent him from doing “housework”, paid or not, for companies. “We just have the obligation to inform management if we decide to do it. And Denis is a regular…” specifies one of his comrades.
Turnover quadrupled between 2012 and 2022
For good reason, the fifty-year-old has multiplied advertising appearances in recent years, from Nintendo to 123 Pare-brise. On Monday, our colleagues at “L’informé” even revealed that his company “Denis Brogniart Communication” had seen its turnover quadruple between 2012 and 2022, “going from a little less than 430,000 euros to 1.93 million euros.”
All this with a comfortable profit, estimated at 1.16 million euros between October 1, 2021 and September 30, 2022, which allowed him to pay himself 200,000 euros in dividends.
“I have no problem with that,” he assured us in 2021. “I am flattered and proud that large companies call on me to present their speeches. It is also a recognition of my popularity, of my skills. I come with a role of media training consultant, that is to say, giving tips to people who speak in public. They have the message, they know it by heart, so I help them with the form. It is part of my activity and it is totally organized with TF 1.”