Men’s cosmetic wave in the US

The US Academy of Surgery and Facing Surgery (AAFPRS) announced the survey results in 2024, showing that the number of cosmetic male patients increased by 5% compared to 2023. This figure at other cosmetic facilities Also increased steadily over the years after the covid pandemic.

“Like women, men want to maintain a youthful, healthy and fresh appearance. With many less invasive methods, more and more men choose to treat discreetly, quickly recover,” Tien. Si Patrick J. Byrne, President of Aafprs, and head of the head and neck surgery department at Cleveland Hospital in Ohio, said.

According to AAFPRS survey, the most common methods for male customers last year include: eyelid orthopedic, rhinoplasty and facial tightening. Dr. Byrne said that men are increasingly interested in aesthetics because of the rising human life expectancy. They want to have appearance in accordance with youthful energy inside.

“Today, customers working at home, flexible time and more resort time. Therefore, it is not surprising that men seek these surgery, with similar reasons. Women – To reduce chin, improve sagging skin in the neck and lift facial muscles, “he said.

Facial tightening is still the main method of rejuvenating facial skin, with nearly 90% of AAFprs members perform every year. Notably, this trend emerged in young people, the number of 35-55 years old patients increased from 26% to 32% in recent years.

Dr. Byrne noted that the top concern of many men is to improve the sagging skin in the neck. When aging, weak neck muscles, collagen and elastin loss – important components that provide structure and support. This loss makes the skin loose, sagging, blurring the boundary between the jaw and the neck.

“The lower face stretch is a gold standard to create a clearer jaw contour,” Dr. Byrne said.

When performing facial skin tension for male patients, the surgeon focuses mainly on the lower part – especially wrinkles around the mouth, jaw contour, under chin, chin and neck. He emphasized that the surgeon must be cautious when treating the upper third of the face in men, because the errors easily make them look unnatural.

Eyelid orthopedics are also becoming popular in recent years. Many men choose this method to refresh their appearance. There are two types of eyelid orthopedic: cutting the upper eyelid removes excess skin, helps reduce fatigue, drooping eyelids due to aging and lower eyelid cutting off the fat pocket, smoothing puffiness to have a youthful and fresh appearance than.

Dr. Byrne said: “Both are common tricks that make the patient satisfied. These are popular choices for those who want to look youthful, less tired.”

Recovery time usually takes from one to two weeks, quite quickly for an invasive surgery.

AAFprs survey shows that hair transplant is the only therapy with a largest number of customers in the South. This reflects the desire to overcome hair loss, baldness and maintain a youthful appearance.

Dr. Byrne said that not only surgery, non -invasive methods such as botox injections, fillers, micro needles are also increasingly popular in men. According to him, they received the aesthetic “in an unprecedented way before”.

Dr. Byrne predicts regenerative medicine will be the next trend. He said that treatments such as platelet -rich plasma (PRP) and exoSome -based therapy are becoming popular, providing men with less invasive options at the cell level to rejuvenate and Restoration of skin.