Red Bull signs Jürgen Klopp as global head of football

The German coach Jurgen Klopp Liverpool manager until last season, has been named the new “global head of football” of the Austrian multinational energy drinks company Red Bull owner and sponsor of several sports clubs, a position he will hold from January 2025.

Within the company, the charismatic German coach will be mainly responsible for the international network and the strategic direction of all the football clubs operating under the tutelage of Red Bull, such as the Leipzighe Salzburg he New York or the Bragantino Brazilians.

“I want to develop, improve and support the incredible football talent we have,” he explained. Klopp in a Red Bull social media post.

As detailed by the newspaper ‘Bild’ and the television network ‘Sky’, the key figure behind the change is the general director of Red Bull, Oliver Mintzlaffresponsible for all the company’s sports projects from 2022 and former executive director of the Leipzigwhich, according to the information, would have been behind the German coach for several months.

The German newspaper expands that the new position of Klopp “it should be a higher level function, not a day-to-day job”, so that he “contributes his specialized knowledge, his experience and his charisma”, as a “mix of strategist, analyst and consultant on transfers, coaches and club development”