The Bundesliga sees the new billion-dollar deal for TV rights as a seal of quality for German football. “The result of the tender is an excellent success, especially in the current market situation and in comparison to other deals in Europe. It provides planning security and underlines the appeal of the league,” said Bayern CEO Jan-Christian Dreesen when asked by the dpa.
“For us, as one of the top clubs and the driving force of the league, it is particularly important that the standard was not only maintained, but on average even exceeded – this is the only way we can continue to compete in international competition. For the fans, it means that they can continue to watch the games on the channels and platforms of the tried and tested TV partners,” said Dreesen.
A total of 4.484 billion euros
The German Football League will collect a total of 4.484 billion euros from the sale of national TV rights for the 2025/26 to 2028/29 seasons. This is an increase of 84 million euros compared to the currently valid financial statements.
“We see the tender result as a success for the league. The 1st and 2nd Bundesliga, with their full stadiums, attractive teams and exciting games, continue to be very popular with viewers and broadcasters alike,” said Johann Plenge, Managing Director of RB Leipzig. The result is “a success for the league and all clubs – and equally an incentive to make our Bundesliga accessible to a broad audience internationally with appropriate partners.”
“Enormous importance of the Bundesliga and 2nd Bundesliga”
Michael Ströll from FC Augsburg also rated the result as a success. “The fact that an increase of two percent was achieved despite the challenges on the market and the awarding process reflects the enormous importance of the Bundesliga and 2nd Bundesliga,” said the FCA managing director.
There were also words of praise from VfL Bochum. The increase in revenue is “not a given given the difficult market situation, as a look at other European leagues shows, which will have to accept significant losses in the coming years. The DFL’s TV revenues were the only ones to grow,” the club said.