Milan-Cortina, announced in Sanremo first three coca-cola tedophores of the journey of the Olympic flame

Mahmood: the rhythm that unites. In the context of the Sanremo Festival, a protagonist of the Italian and international music scene such as Mahmood could not be missing, which this year holds the role of co-conductor on the evening of Friday 14 February: author and award-winning singer, a symbol of great creativity and inclusiveness , and in addition to accompanying Coca-Cola during 2025 in several key moments, he will play the role of Tedoforo, bringing his talent and values ​​on the journey of the Olympic flame. “It is an honor for me to take part in this Coca-Cola project as a Tedoforo and have the opportunity to bring the Olympic flame, a symbol of values ​​both linked to the world of sport and universal as unity and peace. It is a role that over the years has been played not only by excellent sportsmen, who entered history, but also by personalities from the world of entertainment and great musicians, “said Mahmood.

Deborah Compagnoni: the value of the Legacy. An icon of Italian sport and alpine ski legend, Deborah Compagnoni embodies sports excellence and social commitment. Already Tedofora in Turin 2006, it is a symbol of passion and dedication inspired by the values ​​of the Olympic movement. In addition to his successes on the track, Deborah stands out for his role as president of the Sciarziono Sciazione for life ODV, through which he promotes charity initiatives for children related to sport. “The winter Olympic games of Milan Cortina 2026 will be the games of the whole of Italy, for this reason the journey of the Olympic flame will touch many territories. The Olympics are an event of great value that creates pride ”. Deborah Compagnoni said, the champion of Alpine skiing, winner of three gold medals and an Olympic silver, as well as 3 world gold and a giant world cup and from 2021, ambassador of the Olympic and Paralympic winter games of Milan Cortina 2026 “I have always played the Olympics abroad but as an Italian citizen I think it is a great emotion to have this event in Italy, I am proud to support Coca-Cola in the role of Tedofora of the journey of the Olympic flame with the aim of transmitting the importance Olympic values. The Olympics are a strong message for society so that sport unites, I trust in the final message, which leave something important in our Italy. I believe in the values ​​of sport not only as Olympic values, but also of the importance of sporting practice for young people “.

Eros Zanotti (Special Olympics athlete): Inclusion in motion. With the selection of the background skier Eros Zanotti, Coca-Cola celebrates the power of sport as an instrument of inclusion and social change. “Being a Coca-Cola Tedoforo on the journey of the Olympic flame for Milan Cortina 2026 is an indescribable emotion and a great honor. Sport taught me to believe in myself, to overcome the difficulties and enhance my talent. But above all, He showed me that with commitment and passion we can reach extraordinary goals. people and makes us part of something bigger. ” Zanotti said.

Mahmood, Deborah Compagnoni and Eros Zanotti will therefore be part of the extraordinary journey through Italy of the Olympic flame; event that Coca-Cola is proud to support as Presenting Partner, continuing in a special bond that has lasted for over 30 years, from debut to the Olympic Games in Barcelona 1992. Through the selection of Tedofori, Coca-Cola will offer Italy the opportunity The only one to bring the Olympic torch while the company’s drinks will accompany the public in a memorable experience.

“We are very proud to announce the first three tedophores that will take part in the journey of the Olympic flame of the XXV of Milan Olympic Games of Milan Cortina 2026, a unique moment to celebrate the values ​​of inclusion, hope and units that we share with the Olympic movement, “He said Luca SantandreaGeneral Manager Olympic and Paralympic Games Milano Cortina 2026 of Coca-Cola.

“Being presenting partner of this extraordinary journey is for us an honor and a commitment to promote the power of sport as a universal language capable of uniting and inspired. With the choice of Mahmood, Deborah Compagnoni and Eros Zanotti, we want to tell stories that speak to everyone These three worlds, although different, are united by the ability to inspire through talent, dedication and inclusion. shared “.

The announcement of Coca-Cola comes in the aftermath of the official opening of the candidates to become Tedofori di Milano Cortina 2026 on the prestigious stage of the Ariston of the 75th Sanremo Festival, of which Coca-Cola is a partner for the second consecutive year, which from Tuesday 11 February is accompanying millions of spectators and will end with the final evening of Saturday 15 February. “Milan Cortina 2026 and Coca-Cola share a profound commitment towards fundamental values ​​such as the inclusiveness, the community and the celebration of the sporting spirit. The role of the tedophores is not only to bring the flame, but to represent stories of passion, determination and unity. Each tedophary will have the opportunity to become an ambassador of these values, inspiring Italy and the whole world to join in a large hug of sharing and celebration. Together, we are creating not only a sporting event, but a moment of connection and pride for everyone. “He said Luca Casassa Communications Director of the Milan Cortina 2026 Foundation.