Bundesliga club Borussia Dortmund wants to expand its level of awareness in the United States. In addition, BVB enters a partnership with the Pittsburgh Steelers from the North American football league NFL. The clubs want to advance their activities in the other club’s markets through actions, content and initiatives for fan connection, as BVB announced.
Industrial history connects
The Borussia and the six-time Superbowl winner not only have the black and yellow club colors in common, but also an industrial past of their cities. Pittsburgh has been the most important location in the steel industry in the United States for a long time since the 19th century, and the city’s economic history therefore has parallels to the Ruhr area metropolis of Dortmund.
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“Borussia Dortmund and the Pittsburgh Steelers share more than just the colors – we share the commitment, sport and culture through the power of our brands,” said Marc Lingenhoff, Managing Director of BVB America.
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