Former Bundesliga coach Alexander Nouri will devote himself to a hamburger chain instead of a four-man chain in the future. From the beginning of 2026, the former football coach of Werder Bremen and Hertha BSC will run two McDonald’s branches in North Rhine-Westphalia, as he told the “Süddeutsche Zeitung”. “I don’t go in there and say: I know how it works,” says Nouri: “I’m here to learn.”
According to the report, Nouri applied to become a franchisee and, among other things, cooked burgers himself during the training. “In the end, in both worlds it’s about taking people with you. In football it’s players, here it’s employees. But the basic principle is the same: you have to understand who is sitting in front of you, what drives them, what they need to perform,” he says about his new task.
Short stops in Ingolstadt and Berlin
Nouri was promoted from U23 coach to interim and then head coach at Werder in 2016, but had to leave in October 2017 after a long negative series. After a short stint in Ingolstadt, he became Jürgen Klinsmann’s assistant coach at Hertha at the end of 2019 and took over the team after his sudden departure – but only for four Bundesliga games. In 2022, his last known engagement in the football industry in Greece ended after a few months.
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