Expressen: Iivo Niskanen downplays the Finnish invention of skiing

Finland ski star Iivo Niskanen denies the information that he would use the Finnish ski company CustomSki’s innovation at the Milan-Cortina Olympics next month.

“Not really,” says Niskanen to a Swedish newspaper For Expressen.

The new way of handling the grip area of ​​ski soles developed by CustomSkin has been buzzing in Finland for a couple of years now.

The innovation received a patent recently, and the media has been talking about skis possibly being Finland’s secret weapon in the upcoming games.

Niskanen tells Expressen that the claims are untrue.

“I saw it in the Finnish media, but I think it’s bullshit. The media is just pushing the topic.”

“I know the product, but it’s more about ‘tourists’,” says Niskanen and laughs, according to the magazine.

Niskanen’s speeches are strongly at odds with what CustomSkin’s CEO That Vironen quoth Mightily in an interview a couple of weeks ago.

According to Vironen, several pairs of CustomSkin have been made for Niskanen and the star has always been on the map of the company’s activities.

“His own ski guardian Niko Nättinen has played a key role in our product development process as a skiing tester,” Vironen told Yle.

CustomSkin the products became the talk of the skiing world in March 2024, when Johanna Matintalo rocked his life with them at the World Cup of Skiing in Falun and finished second in the 10 km traditional skiing competition.

In Expressen’s story, Sweden’s skiing stars Maja Dahlqvist and Jonna Sundling say that they tested the CustomSkin product and were convinced.

“I’ve tested them once. It’s obviously a good product, which are kind of revolutionary. It’s hard to say a final verdict based on one test, but they were good,” Sundling said.