“Not just Grandpa René’s thing anymore”: what is the audience on the roadsides of the Tour de France?

In recent years, the sausage brand’s bob has always been eagerly awaited by the public. But the public has changed. It is increasingly younger, often between 15 and 35 years old, the second age group of viewers. And these young people now proudly wear the Tour’s derivative products, previously considered uncool, in the evening, at festivals or at concerts.