What are the “Chinese tanks” of Nubia like?

A new chinese brand of cell phones announced on Thursday its first products in a long-term advance that seeks to conquer the Argentine market. Its name is Nubia whose translation into Spanish is not literal, but would be like “clouds in colors.” Under the premise of innovation and supported by a strong local presence, it aims to captivate fans of the photograph the music and the gaming.

Throughout its 12 years of history, the Chinese brand that is originated as a subsidiary of the Chinese group ZTE managed to make a place for itself in the mobile industry by developing premium phones a lower price than its main global rivals They offer, for example, borderless screens, external speakers on the cover and cameras with advanced technologies at a low price range.

“We have a part in 5G and we are our own auditors. We develop our own phones, not buy boxes. We go and develop,” says Diego Da Costa, GTM Commercial Director nubia & ZTE Argentina, Uruguay and Paraguay in dialogue with Clarion.

The technology company recognizes that Argentines from Generation Z are the ones who consume the most mobile telephony and demand personalized solutions.They are very knowledgeable about technology and the latest trends. They are curious and value products that combine innovation, design, quality, durability and affordable price,” says Han Song, Country Manager nubia & ZTE Argentina, Uruguay and Paraguay.

“We are a humanized brand that seeks to promote customized experiences to generations that have specific demands. So, we are looking to see how we can understand, translate and decode with innovation“Song adds.

That’s why they also put the focus on gaming, like few others, with an exclusive line: RedMagicThis family is recognized worldwide for its devices optimized for gaming with the best features: high refresh rate screens, advanced cooling systems, and trigger buttons on the edges for a better experience.

As part of its landing, the company wants to bring the Chinese production model to Tierra del Fuego and generate thousands of jobs. This will mean that 95% of the product volume will be produced locally, in collaboration with local partner IFRESA (known as KMG).

“What we did was bring the expertise we have from China, with our engineers“We are bringing everything there with our technology and all the equipment. And we are already manufacturing. So we are guiding local factories to produce our products. This is a big difference to ensure quality,” said Brazilian Diego Da Costa.

The company launched several popular models in recent months in China, that same proposal is the one that will go on sale starting in October in Argentina and the one that will be maintained

The objective is to try to cover the main demands of Argentine users with affordable cell phones. for, among other things, attempt to take away from Motorola and Samsung their 80% market share.

“Of course we are aware of what other brands do in Argentina, but I think that The strategy must be adapted to the needs and characteristics of the market“We will follow the rules set by the market,” said Han Song.

The first batch of releases announced this Wednesday is quite aggressive and corresponds to their families Music, Foto, Gamer y Fashion.

It is made up of the nubia Flip 5G, nubia Z60 Ultra, nubia Music, nubia Focus 4G, nubia Focus 5G, nubia Focus, Pro 5G, Nubia Neo 2 5G, REDMAGIC 9S Pro and even a Nubia Pad 3D II tablet.

He nubia Focus Pro 5G It is focused on photography lovers and content creators on social networks. With its powerful 108MP main camera and optical stabilization, the cell phone allows you to capture images with almost professional quality and without making too many adjustments.

In addition, its 6.72-inch FHD+ display with 120Hz, combined with artificial intelligence, ensures users capture their memories in any condition of the day.

For gamers, the nubia Neo 2 is the entry device to the family. It features a design for users looking for a reliable phone to play for long hours. In addition, it has an active cooling system with turbo fans, customizable RGB lights, and touch triggers on the edges that give the sensation of having a joystick in your hand.

To all this, REDMAGIC 9 Pro is the premium option within this category with power, with its Snapdragon 8 Gen 3 processor, RedCore R2 chip and side gaming triggers. All in a 6.8-inch screen and a 6500 mAh battery.

The Chinese brand has its eye on another of the aspects that Generation Z values ​​most: the music.

The nubia Music model stands out not only for its multicolour design, but also for the powerful external speaker with DTS X Ultra technology and lighting effects with artificial intelligence. In addition, it is the first of the phones in Argentina with Double 3.5 Jack input to place two headphones and share music.

Finally, the flip segment will be covered by the nubia Flip 5G model. The rival to the moto razr 50 ultra and nubia Flip 5G, it features a 6.9-inch foldable display, 2,790 x 1,180 resolution and 120Hz refresh rate screen. All of this is powered by a Snapdragon 7 Gen 1 processor and up to 512GB of storage.

In addition, this Flip phone has the ability to fold more than 200,000 timesas well as including a small screen for quick notifications.

He nubia Z60 Ultraideal for those looking for high-quality photography in a premium performance phone. It comes with a Snapdragon 8 Gen 3 processor, up to 24GB of RAM and a camera module made up of three 50MP sensors, with optical stabilization (OIS). And the 6000 mAh battery allows for extended use for much more than 24 hours on a single charge.

Although it was announced, the Chinese brand He did not guarantee that it will go on sale in October along with the rest of the phones.

Regarding the launch of its first productsNubia avoided giving details about the strategy they will useHowever, its spokesmen emphasized competitiveness and “the offer of high-quality products at competitive prices” compared to the best-selling brands in the country.

“In terms of price and understanding that the Argentine market is a strategic market, It is important to be very competitive without having very high prices. That’s the idea: good products by category and with prices that are really ‘killers’,” he concludes.

Han, for his part, assures: “We are working hard to reduce the cost, to offer the best price on the market. So, again, it will not be the same price, but it will be the best on the market. No matter what the brand, we are the best”.

The Chinese company promised that will cover all sales channelsincluding mobile operators (Personal, Claro and Movistar), vendors and even their own physical stores, like their main competitors Motorola, Samsung and Xiaomi in shopping malls in Buenos Aires and branches in the interior of the country.