Apple offers iPhone 16 discounts to employees: a sign of falling sales?

Apple has begun offering special discounts to its employees on the purchase of the new iPhone 16, raising concerns among analysts about a possible weakness in demand, Business Insider reveals.

This move is seen as an indication that initial sales of the device are not meeting the company’s expectations, the outlet said.

Apple analyst Ming-Chi Kuo noted in X that “Apple employees can now buy the iPhone 16 with their discount.” NTypically employee discounts are applied several weeks after launch. of new models, suggesting that demand for the iPhone 16 could be lower than anticipated.

Several factorss could explain the low demand, warns Business Insider. The high price in relation to the technological improvements offered, as well as the Delay in availability of Apple Intelligence on Pro models have dampened the enthusiasm of some consumers. In addition, the growing competition from other brands offering more affordable options has affected sales.

Despite improvements in artificial intelligence and camera, many users do not believe that the iPhone 16 justifies its high price. In an uncertain economic context, Consumers prefer to keep their devices for longer.