The Beko brand presents: artificial intelligence in the household electrical products as well

Europe’s largest home appliance brand Beko expands the integration of artificial intelligence in home appliances with adaptive laundry, autonomous cooking, artificial intelligence-based energy management and groundbreaking predictive maintenance.

The brand reveals a series of innovations based on artificial intelligence (AI) in the range of smart home products it markets, including washing machines, cooking products and more. Today, artificial intelligence is the driving force behind Beko’s product strategy, which enables the company to provide smarter home appliances, customized to the needs of the modern consumer and with significantly greater environmental sustainability.

An increase in demand for smart home appliances has led to a jump in sales of over 16% in the EU in the first half of 2024. The newly unveiled technology is part of Beko’s mission to use artificial intelligence to encourage and drive positive change in the industry, and includes breakthrough improvements in adaptive technologies, autonomous cooking, energy management Based on artificial intelligence and preventive maintenance capabilities.

“Artificial intelligence is changing the way we interact with our homes, making our daily routines more intuitive and efficient,” explained Håkan Bulgorlo, global CEO of Beko. “At Beko, we harness its power to innovate with devices that learn, adapt and anticipate our needs. From self-improving cooking to personalized laundry and dynamic cooling algorithms, we are committed to changing the experience of using the home. By optimizing the use of resources through smarter devices, we aim to create a future where living at home is sustainable. The progress we are making through artificial intelligence is key to our mission to provide advanced technologies that benefit our customers and respect the planet we all call home.”

Beko formulated a comprehensive plan to encourage the use of artificial intelligence among internal and external stakeholders, based on three pillars: talents and people, products and platforms and technological infrastructure. As part of the program, Baco’s new AI-based products include:

Personalized washing that learns and adapts to the user: Beko unveiled the CustomWash/CustomDry function. The new adaptive technology based on artificial intelligence, enables dynamic personalization of the washing habits according to the user’s preferences. Combined with Beko’s HomeWhiz app, CustomWash/CustomDry analyzes user input and learns washing habits using artificial intelligence to create a premium customer experience. Test results for washing machines revealed up to 20% shorter cycles and up to 25% improvement in washing performance.

Optimal cooking experiences with the help of artificial intelligence: Beko brings artificial intelligence-based camera technology to its smart home ovens and provides a cooking experience that improves itself for optimal results in the kitchen, regardless of the dish. With food detection and cooking suggestions for more than 30 different types of food, Beko’s new autonomous cooking technology uses artificial intelligence to finish cooking according to personalized browning levels. Combined with Beko’s HomeWhiz app, users are given the option to remotely monitor the food in the oven to ensure that no culinary experience is missed.

Artificial intelligence-based energy management: The HomeWhiz app monitors the energy and water consumption of connected devices, helping to reduce their environmental impact through personalized smart recommendations and energy-saving modes. An artificial intelligence-based cooling algorithm, CoolAdapt, dynamically adapts to user habits and environmental conditions to maximize energy savings, and achieves up to 20% energy efficiency compared to some conventional cooling methods.

Artificial intelligence-based maintenance for smart home appliances: Beko is proud to launch a new preventive maintenance model based on artificial intelligence that regularly monitors appliances to identify and alert users to possible errors well in advance. The model provides significantly improved device uptime, improved customer satisfaction, reduced service costs and a longer product life cycle. Currently available for Beko refrigerators and planned to expand to additional product categories, it alerts users to potential problems days before a malfunction via Beko’s HomeWhiz app.