AMD: “Our goal is to lead the data center market”

AMD announced last week the launch of its 5th generation EPYC CPUs, previously known as Turin. Equipped with the Zen 5 core architecture, these CPUs promise superior performance and improved power efficiency, designed for enterprise data centers looking to expand their capacity without compromising sustainability or costs. The firm is betting that this new range will allow it to expand its market share, attracting both large corporations and technology startups.

The new EPYC processors are designed to cover a wide range of applications, from artificial intelligence and big data analysis to complex simulations and supercomputing. These solutions allow companies to scale their operations without requiring large upfront investments in physical infrastructure. Customers can harness the power of these processors through cloud services such as AWS, Azure and Google Cloud, with the flexibility to rent capacity at a fraction of the cost of owning hardware.

One of the main characteristics that the EPYC line stands out is its high core density. The 5th generation models, recently presented during the AMD Advancing AI 2024have up to 192 cores, allowing them to run multiple processes in parallel with great efficiency. This capability is crucial for applications that require intensive multitasking and high performance in enterprise environments.

Competing for market supremacy

During the event held at the Moscone Center in San Francisco, executives from AMD They highlighted that this new generation is aligned with the exponential growth of cloud services. “We are absolutely convinced that our market share will continue to grow with products like Turin, which offer unprecedented performance“said Ravishankar Kuppuswamy, Senior Vice President, AMD.

Although AMD has not set a specific date to achieve leadership, Kuppuswamy was clear that the goal is to be a market leader. Compared to the previous generation, the EPYC 9654 processors with 96 cores offer 55% more performance, while the EPYC 9965 model, with its 192 cores, outperforms its predecessor, the EPYC 9754, by 45%.

Another point highlighted by the executives was the energy efficiency of the new processors, something essential in a market where the demand for space and resources is increasing. “EPYC processors enable data centers to deliver greater power while consuming less energy, making them ideal for infrastructures seeking to grow sustainably.”Kuppuswamy commented.

The challenge: changing the perception about migrating to AMD

Despite the progress, the technology giant recognizes that there are still challenges to overcome, particularly in the perception of migration of Intel a AMD.

“One of the biggest obstacles we face in the business sector is the belief that migrating to our systems is complex. However, in practice, when we work with our clients, they discover that the process is much smoother than they thought.“Kuppuswamy explained to El Comercio.

Many users are unaware that AMD was the one who developed the x86-64 architecture, today an industry standard, which facilitates software compatibility with your systems. This standardization has been a key factor in the growth of its market share.

“With more and more companies discovering the efficiency and compatibility of our solutions, we have no doubt that our market share will continue to rise.”Kuppuswamy concluded.