Viably partners with fintech giant Airwallex to offer multi-currency accounts and cross-border payments to merchants

Viably, a leading provider of innovative financial solutions for e-commerce companies, operating from North Carolina and Israel, announced today the launch of a collaboration with the fintech and international payments giant Airwallex, which has a global platform for payments and financial services that entered the Israeli market last year. The partnership integrates Airwallex’s payments and financial management capabilities within Viably’s financial e-commerce platform, enabling businesses to simplify cross-border transaction management and multi-currency management under one account.

According to research data from CapitalOne Shopping, in 2024 cross-border e-commerce transactions are expected to reach two trillion dollars, accounting for more than 30% of all online sales. This is more than doubling the volume of transactions in the last three years.

The Viably Global Account product, which uses Airwallex technology, is built in a way that allows rapid and global growth in accordance with the requirements of international e-commerce activity. It allows online store owners to pay suppliers and merchants from different countries easily, receive payments from different marketplaces, and manage all financial aspects of their business with ease. Viably Global Account is an ideal solution for sellers operating on a global scale, thanks to the ability to manage different currencies and offer cards that support a large number of currencies.

With this addition, Viably offers a comprehensive financial platform for e-commerce companies, including global banking and payments, cash flow management, automated accounting and profitability analysis. All financial information is in one place, and Viably’s platform offers complete transparency and insights into sales, expenses and cash flow forecasts – enabling business owners to plan and achieve their growth and profitability goals.

“The Viably Global Account solution has completely changed the way we manage the financial operations of our business,” said Al Pearl, owner of the online sales company 2SeeLife. “The ability to handle many currencies in a simple way and in one place freed us from the complexity of cross-border payments. Thanks to the integration of global banking to cash flow management in one platform, we no longer need several systems for our financial management. The simplicity and efficiency of this platform allows us to concentrate on expanding into new markets easily”.

“One thing is for sure – Viably is committed to the long-term success of our customers, offering them the necessary tools to operate efficiently and grow on a global scale,” said Doron Gordon, founder and CEO of Viably. “Airwallex’s technology combined with Viably’s e-commerce solutions give sellers The confidence that their financial needs are managed easily and simply without difficulty, allowing them to focus on what they do best – developing new products, finding new customers, and expanding their business.”

“We are excited to equip Viably Global Account with our technology and further support the e-commerce ecosystem with the goal of maximizing the potential of the digital economy,” said Or Livan, CEO of Israel and the Middle East at Airwallex. “Through our financial infrastructure and capabilities in cross-border payments, Viably now provides a total solution for a financial operation. We look forward to deepening our partnership and supporting Viably in expanding into new markets.”

The global fintech giant Airwallex processed transactions in a volume of nearly 500 million dollars in the first year of operation in Israel. In the first quarter of 2024, the company’s revenues in Israel grew at an annual rate of 129% and the volume of transactions increased by 51%. As of August of this year, Airwallex Global was processing more than $100 billion in annual transaction volume, a 73 percent year-over-year increase.

Airwallex continues to register an increase in activity volumes in all its products, including clearing, foreign exchange, card transfers and issuances, embedded payments, and an annual run rate of approximately $500 million. These achievements come after the company switched to flow Positive cash at the end of 2023 – the result of a successful adaptation of its products to the market, an extensive global infrastructure and constant expansion to additional markets.

Airwallex was founded in 2015 in Melbourne, Australia and is one of the companies with the fastest growth rate in the world in the field of payments and financial infrastructure. The company is valued at $5.6 billion and has raised more than $900 million from some of the world’s leading investment firms, including Sequoia, DST Greenoaks Capital, Salesforce Ventures, Lone Pine Capital and iVentures 1835 (ANZ Bank). Airwallex employs 1,500 people in 23 offices around the world and intends to recruit additional workers in Israel and the Middle East during the year 2024.

About Viably
Viably’s vision is to empower sellers to grow and build global empires. By offering a wide range of services – including working capital, payments, global banking, payment cards, expense management and profitability analysis – we provide a comprehensive solution that saves time, ensures continuous access to capital and simplifies daily operations. We are committed to changing the way e-commerce sellers manage their finances and grow their business.